Data Insights Specialist for Global Retailer
2 semanas atrás
About the Role
Match Digital is seeking an experienced Data Insights Specialist to join our team. As a key member of our digital agency, you will work closely with clients to understand their business needs and develop actionable insights from complex data sets.
Company Overview
Our client is a global strategic technology and payments partner that delivers seamless personalised shopping experiences to over 29 million international shoppers, generating €22.9 billion in revenue.
Job Description
The successful candidate will be responsible for analysing complex data sets, developing meaningful insights, and translating them into impactful stories that drive business growth. This role involves building visualisations in Tableau to provide an improved view of customer engagement with marketing products and campaigns.
Responsibilities
- Deliver analysis for marketing products and campaigns
- Identify the impact of marketing approaches and audience segmentation
- Analyse campaign success, develop KPI metrics, and optimise future campaign tactics
- Monitor and report on marketing campaign performance
- Assist with the development and execution of marketing strategies
- Identify new ways to use data to deliver opportunities to engage with customers, optimise channels, and deliver cost effectiveness
- Ensure enhanced customer profiling and segmentation
- Measure the effectiveness of marketing products, features, and campaigns, building compelling visualisation and case studies to be shared with the business
Requirements
To succeed in this role, you will need:
- Experience working as a Marketing Data Analyst
- Proven experience working with marketing data for audience segmentation and profiling
- Strong data visualisation skills (Tableau is preferred)
- Advanced Microsoft Excel skills
- Experience working with customer data, segmentation, targeting, and behavioural analysis
What We Offer
We offer a competitive salary range of €40,000 - €45,000 per annum, plus a 10% bonus and benefits. The role is based in Lisbon, Portugal, with two days per week spent in the office.
About Match Digital
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media, and marcomms industries.
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