Travel Data Insights Analyst
Há 1 mês
Hostelworld Group: A Leading Online Hub for Social Travel
The Hostelworld Group is a global online booking platform that inspires adventurous minds to meet the world and come back with life-changing stories. Our customers are not your average tourists; they crave cultural connection and unique experiences that we make possible by providing an unbeatable selection of hostels in unmissable locations – all in the palm of their hand.
We have more than 13 million reviews across 17,800 hostels in over 179 countries, making us the leading online hub for social travel. The website operates in 19 different languages, and our mobile app is available in 13 languages.
Based in Portugal, this role is part of our Dublin-based team with offices in London, Porto, Shanghai, and Sydney. You will be working with best-in-class technology, collaborating with data analysts, engineers, and scientists to drive business decisions and enhance the customer journey in the travel sector.
About the RoleThis CRM Analyst role plays a crucial part in enhancing our customer relationships through data-driven insights. You will be instrumental in analysing customer behaviours, segmenting audiences, and optimising marketing efforts to improve customer engagement and retention.
You will work closely with the mobile team to design, test, and optimise campaigns across multiple channels, monitor and report on the performance of CRM initiatives, and provide regular updates to senior management on their impact on revenue and customer engagement.
This role requires strong analytical skills, experience in SQL, Excel, and CRM software (e.g., Salesforce, HubSpot), as well as knowledge of statistical modelling and data mining techniques. Excellent communication and interpersonal skills are essential, along with the ability to translate complex data into actionable insights.
Requirements- Bachelor's degree in Marketing, Business, Statistics, or a related field
- 2+ years of experience in CRM analytics or a related field, preferably in the travel or tech industry
- Strong analytical skills with experience in SQL, Excel, and CRM software
- Knowledge of statistical modelling and data mining techniques
- Excellent communication and interpersonal skills
We offer a competitive salary of €60,000 - €80,000 per year, depending on experience, plus benefits including enhanced annual leave, paid family leave, agile working, support for ongoing growth and development, and inclusive people policies.
We believe in talented and diverse teams that reflect the diversity of our customers and the communities in which we operate. Everyone brings different perspectives and experiences, and we lay out the above requirements to guide applicants to the experiences that we believe will allow you to be successful in the role.
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