Digital PR and Outreach Specialist

Há 4 dias


Porto, Porto, Portugal Alts Digital Tempo inteiro

**About Alts Digital**

Alts Digital is a dynamic and fast-growing company that thrives on its self-sufficiency. We specialize in guiding online users to the best services tailored to their needs, driving customer acquisition for leading brands in the iGaming, Financial, and Crypto sectors.

Our mission is to build products that help potential consumers obtain information and learn more about available solutions in the market, and to assist them in choosing the best provider for their needs.

We are a 100% remote company with a global presence, operating from Portugal. Our diverse team, consisting of over 40 members from more than 10 different countries, helps thousands of customers worldwide.

We are driven by our shared passion for success, moving fast, thinking ambitiously, and excited to expand our team by welcoming a new Digital PR and Outreach Specialist.

**Scope of the Job**

We are looking for an experienced Digital PR and Outreach Specialist to help us boost the online presence, reputation, and visibility of our Portuguese sports betting website (apostalegal.pt).

Reporting to our PR Manager, you will be responsible for creating and implementing Digital PR strategies that help consolidate our products as the leading iGaming authority in Portugal, allowing us to reach new audiences, acquire traffic, and grow awareness about our brand.

You'll be involved in projects from ideation to reporting, enabling you to flex your creative muscles and put your problem-solving skills to good use.

**What You'll Do**

Participate in creative ideation and brainstorming sessions with the product, content, and design teams to develop the next Digital PR campaign that generates buzz around our product.

Craft comprehensive and diverse outreach strategies, considering multiple angles for different press and outreach channels.

Have full ownership of the outreach and digital PR process, implementing the strategies you designed to achieve targets and demonstrate clear ROI.

Identify meaningful channels - publishers, influencers, online journalists, experts, bloggers - through media analysis or your own contacts, and become the main point of contact between them and our product.

Find ways to reach influential individuals in digital media, build meaningful relationships, and adapt your strategies to achieve real engagement with their audiences.

Proactively improve/optimize our digital PR and outreach processes, databases, and tools.

Report on the performance of all campaigns under your ownership.

Innovate and iterate, considering new approaches if needed: try and test until you succeed, then outdo yourself.

Create and send pitches to site owners, journalists, editors, etc., to get online press coverage.



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