Digital Marketing Specialist

4 semanas atrás


Porto, Porto, Portugal Losch Digital Lab Tempo inteiro
Why Losch Digital Lab?

We're a dynamic and innovative company within the Losch Group, specializing in delivering cutting-edge software solutions for the automotive and mobility industries. Our mission is to improve the experience and efficiency in this area, both for business and for the final consumers.

As a Social Media Specialist, you'll play a crucial role in helping us achieve this mission. Your responsibilities will include:

Key Responsibilities:
  • Manage social media accounts and run paid campaigns to increase brand awareness and engagement.
  • Develop social media content from ideation to designing visuals and crafting engaging copy that resonates with our target audience.
  • Create and implement social media marketing strategies, including content calendars and performance measurement to optimize our online presence.
  • Supervise community engagement, moderate comments, and monitor daily interactions with posts to ensure a positive brand image.
  • Develop engaging video and static assets for marketing campaigns, social media, and other digital channels to captivate our audience.
  • Create monthly reports and campaign performance reports to provide actionable insights and suggestions for improvements based on the data.
Requirements:
  • Bachelor's degree or similar education in Social Media Management, Digital Marketing, or a related field.
  • 2+ years of proven experience using graphic design and social media for brand building, with a focus on digital marketing.
  • Experience with design tools, such as Figma, and Adobe Creative Cloud, as well as social media tools, such as Meta Business Suite and Ads Manager, LinkedIn Campaign Manager.
  • Passion for and good knowledge of social media, with a focus on B2B marketing and creative layouts for print and digital channels.
  • Good at crafting compelling copies and experience with Hootsuite would be appreciated.
  • Video editing skills, with tools such as Adobe Premiere or similar, is a plus.
  • Knowledge in further Digital marketing, such as SEO practices, is a plus.
  • Fluency in English, with knowledge of German appreciated.
What We Offer:

We offer a competitive salary based on your skills and experience, sponsorship for your training and development, office/remote options, special employees' purchasing conditions, and an authenticity and people-first culture that values self-improvement as the spark for team, products, and company improvements.


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