Strategic Marketing Director

4 semanas atrás


Lisboa, Lisboa, Portugal Tbwa ChiatDay Inc Tempo inteiro

About VTEX
VTEX is a leading commerce platform that empowers brands to deliver efficient and modern e-commerce experiences. Our pragmatic approach to composability enables organizations to invest in what drives business growth.

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Job Summary
We are seeking a highly skilled Marketing Manager to join our EMEA Growth team. As a key member of the team, you will be responsible for developing and executing a consistent marketing strategy that aligns with Sales goals and objectives.

About the Team
The Marketing team at VTEX is dynamic and focused on promoting the company, attracting new clients, and building authority and relationships within the ecosystem. We're looking for a talented individual who can help us drive lead generation campaigns, analyze marketing funnel performance, and optimize our content strategy.

Key Responsibilities
- Develop, oversee, and execute a consistent marketing strategy that aligns with Sales goals and objectives.
- Drive lead generation campaigns to meet target lists and support the sales team with qualified leads.
- Analyze marketing funnel performance using analytics tools and leverage insights to improve campaign effectiveness.
- Build structured reports to share with internal stakeholders.
- Help define our Account-Based Marketing (ABM) strategy and develop messaging and campaigns targeting high-value accounts.
- Manage and execute the events calendar and strategy to boost brand awareness and demand generation.

Requirements
- 6+ years of experience leading a similar area with comparable goals and responsibilities.
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- Proven track record of managing multifaceted performance projects with tight deadlines.
- Experience using Salesforce and marketing automation tools.
- Tech-savvy mindset with hands-on experience in managing and optimizing Paid Social, SEM, SEO, and Affiliates.
- Digital commerce experience and ability to create engaging campaigns across multiple channels.
- Curiosity and willingness to experiment with new tactics and channels.

What We Offer
- Competitive compensation package
- Opportunity to work with a leading commerce platform
- Collaborative and dynamic work environment



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