Digital Business Strategist

Há 3 dias


Lisboa, Lisboa, Portugal Vml Tempo inteiro

Company Overview: VML is a beacon of innovation and growth in an ever-evolving world, built upon a century of combined expertise where creativity meets technology and diverse perspectives ignite inspiration. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Salary: The estimated salary for this role is $80,000 - $110,000 per year, based on industry standards and market conditions.

Job Description: As a Senior Digital Insight Analyst at VML, you will have the opportunity to work on multiple projects with some of our largest clients. Reporting to the Insights Lead, you will be responsible for analysing digital behaviour to provide key, actionable insights and critical recommendations to our clients. This is more than just an insight role; it's an opportunity to help shape the digital and business strategies of some of the world's leading brands and retailers.

Responsibilities:

  • Creating measurement plans to identify customer behaviour to be tracked
  • Establishing detailed reporting and visualisations to help clients understand the performance of their digital channels
  • Analysing visitor behaviour in detail across a wide range of digital properties using various analytics tools and techniques
  • Creating detailed insight reports covering key findings and recommendations
  • Presenting findings to senior-level client audiences and helping them understand what it means for their business
  • Working with internal CX and Design teams to inform the creation of new websites and apps
  • Answering client queries and running training sessions with them

Requirements:

  • Extensive experience working as an analyst providing insight, ideally in an ecommerce setting (client or agency)
  • Advanced practical knowledge of various analytics tools and techniques
  • Numerically adept in using Excel (or similar) to analyse data
  • Previous experience supporting junior team members


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