Web3 Marketing Strategist

Há 1 mês

Lisboa, Lisboa, Portugal Algorand Inc. Tempo inteiro

About Algorand Inc.

Algorand Inc. is a leader in the development of Web3 technologies, aiming to empower builders to create scalable, secure, and sustainable applications across various industries. We are committed to promoting the adoption of our blockchain ecosystem, fostering growth, and cultivating a strong community.

Job Description

We are seeking a highly skilled Web3 Marketing Strategist to spearhead our marketing efforts and grow the global developer community for the Algorand blockchain ecosystem. The successful candidate will be analytical, self-motivated, and intellectually curious, with a passion for Web3 marketing and cryptocurrency.

Key Responsibilities:

  • Design innovative, integrated Web3 marketing campaigns to acquire and engage ecosystem participants, including developers and end-users in the crypto-blockchain space.
  • Collaborate with the head of growth to manage the procedure, implementation, tracking, and measurement of marketing campaigns.
  • Brief and oversee the work of internal and external agencies, such as designers, animators, and printers, who will deliver much of the campaign activity.
  • Optimize digital marketing budget for maximum ROI.
  • Write, edit, and proofread copy for promotional materials within marketing campaigns.
  • Maintain and evolve the organization's brand identity within the Web3 space, ensuring consistency across all campaigns and touchpoints.
  • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
  • Ensure accuracy of marketing materials and provide formal sign-off if necessary.
  • Stay up-to-date with current trends in Web3 marketing.

Required Skills and Qualifications:

  • 3 to 5 years experience in running marketing campaigns at scale.
  • In-depth knowledge of running highly effective marketing campaigns.
  • Data-driven decision making and proficiency in analytics tools like Google Analytics.
  • Strong A/B testing and optimization skills.
  • Strong proficiency in using traditional ad platforms (such as YouTube and X) combined with a solid understanding of Web3 advertising platforms.
  • Strong written and verbal communication skills.
  • Project management skills – clear experience managing long-term projects to completion.
  • Demonstrate creativity and agile thinking.
  • Experience sourcing and managing content development and publishing.
  • Exhibit the ability to switch between the creative and analytical sides of marketing.
  • Practice superior time management.
  • A team player with the confidence to engage a wider team.
  • Possess good technical understanding and can pick up new tools quickly.

Salary and Benefits:

We offer a competitive salary of $120,000 per year, excellent retention program, diverse and inclusive culture, supportive work arrangement, monthly wellness budget, computer and tech accessories, and opportunities for professional growth.

Equal Opportunity Employer:

Algorand Inc. is an equal opportunity employer, committed to diversity and inclusion. We prohibit discrimination against any applicant or employee based on any legally-recognized basis, including but not limited to: race, color, religion, sex, sexual orientation, gender identity, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information, veteran status, uniformed service member status, or any other protected characteristic.

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