Digital Health Social Media Specialist
4 semanas atrás
Job Title: Digital Health Social Media Specialist
About the Role:
We are seeking a highly motivated and skilled Digital Health Social Media Specialist to administer our social media platforms. The ideal candidate will have a deep understanding of social media marketing strategies, storytelling capabilities, and demonstrate expertise in driving engagement and growth in the various social media platforms.
Responsibilities:
- Oversee and manage all social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
- Plan and schedule posts using social media management tools.
- Create, adjust, and optimize content for different social media formats, working together with the medical team.
- Monitor and respond to comments and messages, fostering positive community engagement.
- Track and report on social media metrics to measure performance and adjust strategy for further optimizations, guaranteeing community growth.
- Protect and enhance Tonic's brand in all message communications.
- Use basic design skills to create visually appealing material adapted to each platform.
- Stay updated and research about the latest social media trends and best practices.
Requirements:
- BSc or Master degree in Marketing, Communications, or a related field.
- 3+ years of proven experience in social media management or a similar role, including creating social media strategies.
- Significant experience leading a brand's social media platforms and initiatives.
- Understanding of effective messaging and funnel optimization.
- Excellent storytelling techniques, copywriting skills, and ability to adapt and optimize content for different social media formats.
- Basic design skills, visual sensitivity, and familiarity with design software (e.g., Canva, AdobeSpark).
- Attention to detail and a creative mindset.
- Ability to handle multiple projects in a fast-paced environment.
- Effective time-management, prioritization, multitasking skills, and highly organized.
What We Offer:
At Tonic App, S.A, we offer a dynamic and collaborative work environment, opportunities for growth and development, and a competitive compensation package.
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