Data Analytics Specialist with Google Ads Expertise
Há 5 dias
About Hostelworld Group
Hostelworld Group is a leading social network powered online travel agency (OTA) focused on the hostel market. Our mission is to help travellers find people to hang out with.
About the Role
We are seeking an experienced Data Analytics Specialist with expertise in Google Ads to join our diverse and highly-talented Analytics & Insights team. As a key member of this team, you will play a pivotal role in driving data-informed marketing strategies and decisions. You will be responsible for developing, managing, and optimising bidding algorithms for Google Ads campaigns using Python scripts.
Key Responsibilities
- Develop, manage, and optimise bidding algorithms for Google Ads campaigns (Google search results and Google Hotel Price Ads) using Python scripts.
- Translate business objectives into functional code, ensuring that the bidding logic aligns with marketing goals and maximises return on advertising spend (ROAS).
- Optimise budget allocation across channels and campaigns to improve profitability.
- Continuously monitor and analyse performance of the campaigns, identify areas of inefficiency, and develop strategies to enhance bidding logic.
Requirements and Qualifications
- Minimum 2 years of experience in a Data Analytics or Data Science role, preferably within a marketing department.
- Advanced skills in SQL, Python, R, or similar programming languages.
- Excellent problem-solving skills and attention to detail.
- Communicate clearly and with purpose, working effectively with team members and stakeholders across the organisation.
- Ability to work independently and as part of a team in a fast-paced environment.
Benefits
- Competitive salary of €60,000 - €80,000 per year.
- Enhanced annual leave plus 3 Wellbeing Days per year.
- Paid family leave (maternity, paternity, surrogacy & adoption).
- Agile working (plus a Working from Abroad Policy).
- Support for your ongoing growth & development.
- Inclusive people policies (sickness, menopause, compassionate and fertility leave).
- A chance to give back to your local community with 5 paid volunteering days.
Our Behaviours
- We fundamentally believe that investing in growing others benefits everyone.
- We are obsessed with our area of expertise and enjoy developing our skills.
- We are in it together, for the tough stuff and the celebrations too.
- We work fluidly, adapting to new information and the evolving environment while staying committed to our goals.
- Our focus is always on the end result; we value outcomes over activity.
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