Digital Campaigns Specialist
1 semana atrás
Nesté Business Services (NBS) is a multicultural and diverse team of professionals providing Financial, HR, Integrated Marketing Services, and Consumer Engagement services to enable Nesté to engage with millions of consumers worldwide.
We are looking for a CRM Deployment Specialist to provide a good customer experience for all Nesté's clients by deploying campaigns of the brands and working on different communication channels.
Key Responsibilities- Work with Nesté's brands to create email, push notification, and SMS campaigns based on previously defined strategy
- Implement database segmentation on email marketing tool
- Design customer journeys according to the guidelines provided by the brands
- Create A/B tests to improve engagement and deliverability
- Monitor campaigns and create KPI reports
- Ensure campaigns' deliverability using email marketing best practices and analyzing KPIs
- Build effective relationships with internal and external international stakeholders
- Bachelor's or Master's degree in Marketing, Digital Marketing, Communication Design, Design & Multimedia, Information Management, or similar
- Experience with any tool of Email Marketing (e.g., MailChimp, RDStation, E-Goi, Adobe Campaign, Salesforce Marketing Cloud, Eloqua, Klaviyo)
- Knowledge of HTML or CSS
- Proficiency in English (spoken and written)
- Ability to quickly learn new technologies and working methods
- Good analytical skills
- Knowledge on Marketing Automation/Creation of customer journeys (is a plus)
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