Digital Campaigns Specialist

1 semana atrás


Lisboa, Lisboa, Portugal Phiture Tempo inteiro
About the Role

Nesté Business Services (NBS) is a multicultural and diverse team of professionals providing Financial, HR, Integrated Marketing Services, and Consumer Engagement services to enable Nesté to engage with millions of consumers worldwide.

We are looking for a CRM Deployment Specialist to provide a good customer experience for all Nesté's clients by deploying campaigns of the brands and working on different communication channels.

Key Responsibilities
  • Work with Nesté's brands to create email, push notification, and SMS campaigns based on previously defined strategy
  • Implement database segmentation on email marketing tool
  • Design customer journeys according to the guidelines provided by the brands
  • Create A/B tests to improve engagement and deliverability
  • Monitor campaigns and create KPI reports
  • Ensure campaigns' deliverability using email marketing best practices and analyzing KPIs
  • Build effective relationships with internal and external international stakeholders
Requirements
  • Bachelor's or Master's degree in Marketing, Digital Marketing, Communication Design, Design & Multimedia, Information Management, or similar
  • Experience with any tool of Email Marketing (e.g., MailChimp, RDStation, E-Goi, Adobe Campaign, Salesforce Marketing Cloud, Eloqua, Klaviyo)
  • Knowledge of HTML or CSS
  • Proficiency in English (spoken and written)
  • Ability to quickly learn new technologies and working methods
  • Good analytical skills
  • Knowledge on Marketing Automation/Creation of customer journeys (is a plus)

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