Travel Data Analyst: Optimizing Customer Relationships

2 semanas atrás

Porto, Porto, Portugal Hostelworld Group Tempo inteiro

About Us

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Hostelworld Group is a leading online booking platform for hostels, inspiring adventurous minds to explore the world and share unforgettable experiences. With over 13 million reviews across 17,800 hostels in more than 179 countries, we offer an unparalleled selection of accommodations in unmissable locations. Our customers are not your average travelers; they crave cultural connection and unique experiences that we make possible by providing exceptional customer relationships.

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Our Story

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We were founded in 1999 and have since grown into a global organization with a high-calibre team of 230 people across our offices in Dublin, London, Porto, Shanghai, and Sydney. We operate in 19 languages on our website and 13 languages on our mobile app. Our commitment to innovation and customer satisfaction has earned us a listing on the London Stock Exchange and Dublin Euronext.

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This Role

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We are seeking a CRM Analyst to join our Mobile Analytics Team, reporting directly to the Head of Growth Analytics. As a key member of this team, you will play a crucial role in enhancing customer relationships through data-driven insights. Your primary responsibilities will include analysing customer behaviours, segmenting audiences, and optimising marketing efforts to improve customer engagement and retention.

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Key Responsibilities

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  • Develop and maintain segments for personalised marketing campaigns based on customer behaviour, demographic data, and booking patterns;">
  • Analyse CRM data to provide actionable insights on customer lifecycle, loyalty, and retention;">
  • Collaborate with the mobile team to design, test, and optimise campaigns across multiple channels;">
  • Monitor and report on the performance of CRM initiatives, providing regular updates to senior management on their impact on revenue and customer engagement;">
  • Manage the integration of new data sources into the CRM system to ensure a holistic view of the customer;">
  • Utilise advanced analytical techniques to predict customer behaviours and identify opportunities for growth and improvement;">
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Requirements

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To succeed in this role, you will need:

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  • A Bachelor's degree in Marketing, Business, Statistics, or a related field;">
  • 2+ years of experience in CRM analytics or a related field, preferably in the travel or tech industry;">
  • Strong analytical skills with experience in SQL, Excel, and CRM software (e.g., Salesforce, HubSpot);">
  • Experience with data visualisation tools such as Tableau or Power BI;">
  • Knowledge of statistical modelling and data mining techniques is a plus;">
  • Excellent communication and interpersonal skills, with the ability to translate complex data into actionable insights;">
  • Proactive, detail-oriented, and capable of handling multiple projects simultaneously in a fast-paced environment;">
  • Knowledge of agile project management and familiarity with working alongside engineering teams to prioritise product enhancements;">
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What We Offer

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As a valued member of our team, you can expect:

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  • A competitive salary of €55,000 - €65,000 per annum, depending on experience;">
  • Enhanced annual leave plus 3 wellbeing days per year;">
  • Paid family leave (maternity, paternity, surrogacy & adoption);">
  • Agile working (plus a Working from Abroad Policy);">
  • Support for your ongoing growth & development;">
  • Inclusive people policies (sickness, menopause, compassionate and fertility leave);">
  • A chance to give back to your local community with 5 paid volunteering days;">
  • Opportunities to work with best-in-class technology and collaborate with a motivated team of data analysts, engineers, and scientists;">
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Company Culture

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At Hostelworld Group, we value diverse thinking and encourage collaboration to achieve the best results. Our core values include:

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  • Growth: We believe in investing in the growth of others, whether it's developing hard or soft skills;">
  • Master It: We are obsessed with our area of expertise and enjoy developing our skills;">
  • Collaborate: We work together, for the tough stuff and the celebrations too;">
  • Adapt: We work fluidly, adapting to new information and the evolving environment while staying committed to our goals;">
  • Deliver: Our focus is always on the end result; we value outcomes over activity;">
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Why Join Us?

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By joining Hostelworld Group, you will be part of a dynamic and innovative organisation that values diversity, inclusivity, and employee growth. If you're passionate about leveraging data to drive business decisions and enhance customer relationships, we encourage you to apply for this exciting opportunity.

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