Media Researcher

Hiire is helping Bauer Media Group hire a Media Researcher to join their team and help them drive the company's commercial, programming, and marketing operations.

**Who we are**:
**Bauer Media Group** is one of the largest privately-owned media groups in the world, with assets in all four corners of the globe.

Founded in Hamburg in 1875, and now in its fifth generation, it reaches 200 million consumers worldwide, operating in 14 countries.

**Bauer Media Audio Portugal** has five strong entertainment brands in its portfolio: Rádio Comercial, M80, Cidade FM, Batida FM, and Smooth FM, with a large digital component. With music as their main focus, their radio stations have great personalities and create strong emotional connections with the public, going far beyond the concept of traditional radio.

The innovative, close, and warm manner of its stations is reflected in the daily lives of almost three million listeners who follow them attentively as if they were part of their family.

The Rádio operation in Portugal has the DNA of a truly market-leading company, with a detailed portfolio designed for various target audiences.

**About the role**:
As a Media Researcher, you will play a pivotal role in driving our company's commercial, programming, and marketing operations by harnessing the power of research, insight, and analysis. Your role is crucial for our transformation.

Your responsibilities will encompass managing audience and consumer research activities, collaborating with various teams, and using data to deliver compelling sales arguments.

If you're a passionate, energetic self-starter with a deep interest in the media industry, this is a unique opportunity to significantly impact a rapidly evolving environment.

**Your Mission**:

- Help build the role and set up the market research for Bauer Group;
- Assist in shaping the company's marketing and brand strategy by delivering rich consumer and audience insights;
- Oversee all aspects of audience and consumer research activities for our radio and audio brands, utilizing primary and secondary data sources;
- Develop and deliver compelling sales arguments to the sales team, agencies, and clients to bolster the company's commercial success;
- Work closely with our programming teams to infuse insights into our broadcast and digital content output;
- Analyze and interpret radio and audio measurement data, ensuring that the outputs are understandable to non-specialist audiences;
- Have a hands-on approach to developing the company’s digital metrics, and understand the broadcasting metrics to make decisions based on that;
- Identify research gaps, whether commercial or content-related, and propose strategic and tactical qualitative and quantitative research projects to address these gaps.

**What do we expect from you?**:

- Experience in a media insight role, at a senior level, within a media owner, media agency, or research agency environment;
- Proficiency in using radio audience data and other primary and secondary data sources, with the ability to integrate and analyze multiple datasets;
- Proven experience in translating research and data into a language that motivates stakeholders, both internally and externally, to make informed decisions;
- Ability to suggest and defend ideas, as well as challenge other ideas having improvement in mind;
- Ability to sort out what needs to be done, and how to get there;
- Build dashboards and graphics;
- An avid interest in radio, audio, and the broader media industry, along with a keen awareness of evolving audience behaviors;
- A motivated, flexible, growth-oriented, and proactive individual who demonstrates a genuine passion for research and insight;
- Strong communication skills with the ability to thrive in fast-paced environments.

**Nice if you know**:

- Experience and knowledge of Power BI, YUMI, Google Analytics, or Programmatic Advertising tools;
- Basic knowledge of SQL;
- Ability to present data in innovative and exciting ways, inspiring stakeholders with your insights and findings;

**What we Offer**:
This role presents an exceptional opportunity to join a growing initiative within our Multinational Media Group, where you will actively shape our commercial, programming, and marketing strategies through research, insight, and analysis.

**Some of the benefits are as follows**:

- A 35-hour workweek to ensure a healthy work-life balance;
- An extra day off to celebrate your birthday;
- Half-day off to enjoy if you have children under the age of 12;
- Comprehensive health insurance coverage, including regular medical appointments at our office;
- Mental health care;
- Meal allowance - Coverflex.
- If you're prepared to make a meaningful impact in a dynamic and evolving industry, we invite you to be part of our journey._