CRM Specialist

Há 6 dias

Porto, Portugal Barkyn Tempo inteiro

**Barkyn delivers health and happiness to pet families around the world**. Currently specialised in dogs and growing every month, we provide personalized** **plans that include dog food and a dedicated online veterinarian.

We are an ambitious, forward thinking startup on a big mission **We’re not only changing the pet market, we’re also reshaping the way the ecommerce experience should feel**:

- human, personalized, seamless & beautiful. We were also considered one of Europe’s Top 100 Startups by Wired recently

**THE CRM SPECIALIST ROLE**
- We're creating a loved brand in Europe and this is where your story begins_

As a **CRM Specialist, **you will be crafting our communications with customers, defining our customer retention strategy and iterating on optimisation strategies. Your main mission is to increase our retention rates across our customer cohorts.

Specifically, we expect you to:

- ** Plan** and **deliver** CRM strategies to increase loyalty and retention
- Conduct regular **analysis of our data** to find the best approaches to communicate with our segments
- Design and **build funnels/customer journeys** for all our audience segments to improve loyalty and retention
- Oversee direct communication with customers through our CRM platform
- Ensure the CRM platform captures all required information at key points in the customer cycle
- Work alongside our Tech team to ensure all platform technical requirements are met
- Map customer journeys by analysing touch points and **maximising commercial opportunities** with this information
- Monitor and maximise customer lifetime value strategies
- **Segment our customer database** and maintain lists of segmented customers on an ongoing basis
- Develop strategies for testing all aspects of a CRM and making sure the most effective approach is always taken

**Mandatory**:

- At least 3 years of relevant experience in a CRM environment;
- Experience with managing complex cross-functional metrics;
- Experience with different retention strategies ideally for a subscription based business;
- Experience with copywriting

**Brownie Points**:

- Experience with Klaviyo CRM platform.
- Past experience at a high growth B2C startup;
- Dog owner.

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