CRM Specialist

We are looking for a CRM Specialist to join our Metyis Digital Campus team in Porto. You will be part of the eCommerce platform operations capability for our clients.

**What we offer**:

- Develop your professional career working with one of the major brands in the fashion industry
- Opportunity to accelerate the pace of digitalization & eCommerce growth through advanced technology, business intelligence, and analytics.
- Driving high-impact insights enhancing decision-making across the entire organization.
- Driving brand equity and digital sales through enhanced digital experiences.
- Interaction with senior business and eCommerce leaders on regular basis to drive their business towards impactful change.
- Become part of a fast-growing international and diverse team.

**Who we are**:
We are Metyis, a forward-thinking, global company that develops and delivers solutions around Big Data, Digital Commerce, Marketing and Design and provides Advisory services. We have offices in 15 locations with a talent pool of 1000+ employees and more than 50 nationalities, dedicated to creating long-lasting impact and growth for our business partners and clients.

Together with HUGO BOSS, our esteemed business partner, we have embarked on a joint venture and created the HUGO BOSS Digital Campus, dedicated to increasing the data analytics, eCommerce and technology capabilities of the company and boosting digital sales. The HUGO BOSS Digital Campus employees will help create a state-of-the-art data architecture infrastructure, advanced business analytics, and the development and enhancement of HUGO BOSS’ eCommerce platform and services.

This collaborative environment will provide the capabilities required for HUGO BOSS to maximise data usage and support its growth trajectory towards becoming the leading premium tech-driven fashion platform worldwide.

**What you will do**:

- Conception, design and development of our 1st party data strategy in the Customer Data Platform based on performance-oriented key figure analyses.
- Understanding complex business processes and translating business goals and marketing activities into taxonomy, meaningful data segmentation and key results for overarching Omnichannel activities.
- Identify strategically important data, establishment of key customer segments in the Customer Data Platform (CDP) with a focus on automated and personalized omnichannel campaigns and the delivery of customer-centric marketing activities.
- Interface between omnichannel business departments and data science team to translate business requirements into data, modelling and and AI analysis requirements.
- Supporting channel specific campaign management in identifying and configuring new user segments/audiences in our CDP.
- Evaluation of customer and event data to better understand customer behavior along the customer journey to derive optimization potential for omnichannel touchpoints and channel specific marketing activities.
- Creation of reports & dashboards, generating insights from data and communicating results effectively to stakeholders.

**What you'll bring**:

- Successfully completed studies in the field of business engineering, media management, computer science or comparable.
- In-depth knowledge of Marketing systems and technologies (especially in CDPs, Web Analytics, Data Quality & Management, Tag Management Systems & Data Layers)
- 3-5 years of professional experience in an agency or specialist marketing area.
- Experience in designing data models and tracking concepts.
- Strong skills in machine learning, data mining & exploratory data analysis.
- Strong conceptual, analytical and strategic skills, ability to easily understand the issues of your internal customers and to lead your tasks with relevance and operational efficiency.
- You are technically savvy, creative and have communication skills to bridge cross-departmental international teams.