B2c Lifecycle Marketing Manager

At Dashlane we believe in leading with employee choice and respect peoples' different needs and preferences. Our interview process follows this same principle. Currently, most people are choosing to interview remotely via Zoom. If you have different preferences, we welcome you to discuss them with us and we will do our best to accommodate._

**About Dashlane**

Dashlane's mission is to make security simple for millions of organizations and their people. We empower businesses of every size to protect company and employee data while helping everyone easily log in to the accounts they need—anytime, anywhere. Over 17 million users and 20,000 businesses in 180 countries use Dashlane for a faster, simpler, and more secure internet.

We continue to be an employee-choice hybrid workplace, with some people working remotely, some in our offices in Paris, New York, and Lisbon, and some doing a mix that suits them and their roles.

Our global team is united by a strong sense of community and passion for improving the digital experience of our users. Learn more about how we work, how we hire, and the benefits of being a Dashlaner in our Life at Dashlane page.

Lifecycle Marketing at Dashlane cultivates a deep understanding of **customer needs, powered by data. **We create the right marketing communications at the right time, in the right place, with the right message. Our marketing communications **drive engagement** **throughout the customer journey, **from prospect to advocate. We partner across the organization to establish the **systems, processes and channel health** that enable integrated lifecycle marketing that strengthens **brand awareness, engagement, product adoption, conversion and trust** to deliver** incremental customer lifetime value**. We own the marketing technology that enables robust **audience segmentation and testing** that power **customer and revenue growth**.

**About the Role**

**Location**

This role can be based either in person at any of our Paris, Lisbon or New York offices, or work remotely anywhere in our 3 countries. We offer relocation support.

**At Dashlane you will**:

- Lead marketing strategies to increase subscribers and annual recurring revenue through a blend of acquisition, onboarding, upsell and retention programs.
- Drive a test & learn plan to optimize channel performance by tracking KPIs including deliverability, open rates, click rates, conversion rates and opt-out rates.
- Maintains a roadmap of projects, programs and campaigns - adjusting priorities based on expected business impact.
- Build a segmentation-based marketing program in partnership with Data and Analytics teams.
- Collaborate with Product and Engineering teams to expand Lifecycle Marketing channel capabilities.
- Maintain long-term audience health and engagement by advocating for the customer experience and appropriate customer contact frequency.

**Requirements**:

- 3+ years of experience leading multi-channel marketing campaigns that drive digital engagement and conversion.
- 3+ years of experience designing canvases, campaigns, and segments in Braze (or a similar CRM) including segmentation for acquisition, onboarding, upsell and retention journeys.
- 3+ years of experience collaborating with creative teams to optimize performance through A/B testing.
- Fluency in English.

**We're also looking for**:

- Technical skills to operate in Braze (or a similar CRM), including creating segments, building creative assets, quality assurance and troubleshooting.
- Strong data analytics skills with the ability to decipher campaign results and unpack actionable insights using reporting tools like Tableau or Google Analytics.
- Strong understanding of engagement tactics, personalization, and marketing automation.
- Strong communication skills to collaborate with a global mix of internal and external stakeholders.
- Comfortable working independently and collaborating with a geographically dispersed team.
- Thrives with accountable autonomy. Wants the ball.
- A high level of organization and attention to detail.
- A systems thinker that considers the upstream effects and downstream impacts of your work.
- Self-starter and adaptable - you enjoy the process of discovery and creating processes.
- Collaborative teammate with proven ability to execute a vision through listening and using data to build consensus.
- Creative thinker with demonstrated ability to test out-of-the-box solutions that drive meaningful business results.
- Bonus if you have knowledge or experience in the SaaS and Cybersecurity space.

**Diversity, Equity, Inclusion and Belonging at Dashlane**:
As a truly international company—founded in France and distributed across France, US and Portugal—Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture whe