Senior Lifecycle Marketing Manager
1 semana atrás
**Key Responsibilities**
- **Strategy & Planning**: Contribute to the development and refinement of Sweatcoin’s CRM strategy, focusing on increasing activation, engagement, and retention while preventing churn.
- **Campaign Management**:Plan, execute, and optimize one-off and recurring campaigns, including copywriting, design briefing, implementation, and performance reporting.
- **Lifecycle Optimization**: Map and improve the lifecycle journey, enhancing triggers, targeting, and content for different user segments.
- **Automation & Workflows**: Design and implement automated workflows and triggers to elevate the customer experience using a data-driven approach.
- **Cross-functional Collaboration**: Partner with data analysts to test, learn, and iterate on campaigns, and work with product managers to launch features that drive KPIs.
- **Segmentation & Personalization**: Identify opportunities to segment audiences and personalize content based on user behaviors and preferences.
**What We’re Looking For**
- **Technical Expertise**: Proficient with CRM platforms like Braze, Hubspot, Iterable, or MoEngage, and adept at creating workflows and troubleshooting automation.
- **Analytical Skills**:Numerically proficient with tools like Looker, Amplitude, or Tableau, and experienced in crafting hypotheses and running experiments.
- **Cross-team Collaboration**: Proven experience working with developers, analysts, and other stakeholders to deliver successful campaigns.
- **Strategic & Proactive**:Strong strategic thinking, problem-solving skills, and attention to detail, with a proactive approach to owning and driving projects.
**What You’ll Bring to the Team**
- A deep curiosity about user behaviors and what drives engagement and retention.
- Exceptional stakeholder management and interpersonal skills.
- A passion for creating seamless, personalized customer experiences that add value at every stage of the lifecycle.
- Enthusiasm for working in a dynamic, fast-paced environment where no two days are the same.
**Why Join Sweatcoin?**
At Sweatcoin, we’re redefining how people interact with their health and wellness goals. Join a collaborative, fast-paced team that values innovation and impact.
- Remote-friendly & Flexible hours: Work from anywhere, with performance focused on results, not hours.
- Apple devices for work
- Health insurance coverage
- WellBeing program
- Unlimited time-off policy
As a CRM Manager, you’ll have the chance to directly influence how we engage with millions of users worldwide, driving meaningful change and growth.
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