Junior Lifecycle Marketing Manager

Há 4 horas

Lisboa, Portugal Sweatcoin Tempo inteiro

Sweatcoin is a London-based and well-funded scale-up with a team of 100+ and the mission to make the world more physically active. Our iOS and Android apps have more than 150M installs, 15M+ active users, more than 500 commercial partners and confirmed by the independent academic research ability to make our users up to 20% more active.

**Key Responsibilities**
- **Content Support**: Work with the team to develop and localize copy, test variations, and ensure alignment with our brand voice and goals.
- **Reporting & Analysis**: Monitor campaign performance and support the team in analyzing results to identify trends and areas for improvement.
- **Lifecycle Journey Support**: Help map and maintain user journeys and flows, ensuring content and triggers remain up to date and relevant.
- **Platform Management**: Assist with building and maintaining workflows in the CRM platform and ensuring campaign accuracy through testing and QA.
- **Cross-functional Collaboration**: Collaborate with designers, product teams, and data analysts to help deliver high-quality, targeted messages that improve user experience.
- **Personalization & Segmentation**: Support audience segmentation efforts and help tailor content based on behavioral or lifecycle stage data.

**What We’re Looking For**
- **Tech Skills**: Familiarity with at least one CRM platform (e.g., MoEngage, Braze, Iterable, or similar) and basic understanding of campaign workflows and automation.
- **Analytical Curiosity**: Comfortable working with campaign performance data and open to learning tools like Looker, Amplitude, or Tableau.
- **AI & Innovation Awareness**: Interest in AI-driven marketing tools and a curiosity for exploring innovative ways to enhance personalization and automation.
- **Creative Input**: An eye for good copy and design, with a willingness to contribute ideas and test different approaches.
- **Team Player**: Experience working cross-functionally and a collaborative mindset when interacting with designers, developers, and stakeholders.
- **Organised & Detail-Oriented**: Able to manage multiple tasks, stay organized, and ensure high attention to detail in all campaign work.
- **Growth Mindset**: Eager to learn and improve, with a proactive approach to problem-solving and testing new ideas.

**What You’ll Bring to the Team**
- Enthusiasm for CRM and an interest in user behavior, engagement, and retention.
- A collaborative spirit and openness to feedback.
- A willingness to take ownership of tasks and grow within a high-impact marketing team.
- Curiosity about what makes users tick and how to deliver value across every touchpoint.

**Why Join Sweatcoin?**
At Sweatcoin, we’re redefining how people interact with their health and wellness goals. Join a collaborative, fast-paced team that values innovation and impact.
- ** Remote-friendly & Flexible hours**: Work from anywhere, with performance focused on results, not hours.
- **Apple devices for work**:

- **Health insurance coverage**:

- **WellBeing program**:

- **Unlimited time-off policy

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