Marketing Ops Manager

Job Description

At Code for All_, our core business units are supported by three transversal teams that ensure we can scale effectively: Admissions/B2C Sales, Delivery, and Marketing Ops.

The Marketing Ops Manager will play a central role in this structure, acting as a cross-functional enabler for all business units — from B2C Training (500+ learners joining short AI courses every month), to B2B Training (30+ companies trained in 2025 with custom AI solutions), to new innovation and education projects. This is a 360º marketing ops role, that you will enjoy if you like different areas of focus and products.

You will be responsible for managing our digital presence, coordinating contractors, and producing marketing assets that fuel growth across the company. This means owning the performance and execution of our website, SEO, CRM workflows, paid media (together with contractors), and ensuring the company has high-quality assets to support campaigns, events, and partnerships.

About us

Code For All_ Group is a leading EdTech consortium that unites three innovative companies: , , and

We are a certified B Corp, meeting the highest standards of social and environmental impact, accountability, and transparency.

We were awarded PME Líder status by Santander and IAPMEI for financial excellence, named Outsystems Partner of the Year in 2022, and recognized by the Financial Times as one of Europe's Top 100 Digital Champions in 2018.

Why this position is FOR YOU

• You will work across multiple product lines, facing diverse challenges every week;
• You will directly manage the digital backbone of the company's marketing, with measurable impact on growth and performance;
• You will collaborate with multiple teams and stakeholders, gaining visibility and influence across the organization;
• You will learn and grow in a start-up style environment, working with AI tools, contractors, and best practices in marketing ops.

Your Responsibilities

1. Manage Code for All_'s Digital Presence
   • Manage and create forms, CRM pipelines, landing pages, and workflows (HubSpot);
   • Oversee and optimize our website performance, SEO, and user experience;
   • Own and create content for owned channels: social media; blog and external partnerships
   • Ensure smooth execution of newsletters, email campaigns, and automations;
   • Monitor and improve overall digital performance metrics across channels.
   • Analyze and create data reports that directly represent all of our digital channel's performance metrics.
2. Coordinate Contractors & Campaign Execution
   • Manage relationships with external contractors (design, PR, SEO, paid media, etc.);
   • Ensure deliverables meet deadlines, quality standards, and align with business goals;
   • Produce or adapt marketing materials directly when needed (design, copywriting, content assets);
   • Partner with contractors to execute paid media campaigns and monitor results.
3. Content & Asset Production
   • Support the creation of marketing assets (digital and physical) for campaigns, sponsorships, events, and partnerships;
   • Collaborate with business unit leaders to define asset needs and deliverables; making sure you deliver to them on time and according to roadmap;
   • Ensure consistent brand voice and quality across all marketing materials.

About you

• You have 2+ years of experience in Marketing or Marketing Ops roles;
• You are skilled in copywriting and comfortable producing written content;
• You have hands-on CRM experience (ideally HubSpot), including automations and workflows;
• You are detail-oriented and capable of managing multiple priorities and roadmaps simultaneously;
• You have experience in SEO, newsletters, email campaigns, and digital channels (bonus if applied with AI tools or GPTs);
• You have experience reporting and analyzing data from CRM and digital analytics tools;
• You are comfortable coordinating stakeholders and contractors, ensuring alignment with deadlines and goals;
• You thrive in a fast-paced, cross-functional environment, where adaptability and structure are key.

Application Process

1. CV & phone screening with our people department
2. Interview with João Canavarro
3. Short case study (asynchronous)
4. Case study presentation with João & C-team
5. Meet the team