Marketing Manager Consumer

Há 5 dias

Lisboa, Lisboa, Portugal Freudenberg Group Tempo inteiro

Working at Freudenberg: We will wow your world

Responsibilities:

Key Responsibilities

  • Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plans

  • Implement product and pricing strategies (NRM) in alignment with Regional / Global Marketing

  • Based on data analytics, understand consumer/shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feed back to Regional and Global Teams

  • Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)

  • Support the local Head of Marketing in developing and implementing Media (PAID Digital and non digital campaigns ), following the communication strategy based on brand objectives

Additional Responsibilities

  • Develop Customer selling stories (both national and account specific) and coordinate Customers line reviews to help drive top line sales, awareness, and trial of products for customer shelf sets

  • Control the A&P budget of the assigned brand/product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear ROI on all monies spent

  • Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIs

  • Track products P&L and product Gross Margin mix by Category

  • Foster strong customer care support & best practices to maintain a high level of consumer satisfaction Live LEARN approach: Listen; Empathize; Apologize; Re act; Now

Interactions (internal & external)

  • Corporate Brand, Digital and Communication

  • Regional Marketing

  • Sales, Procurement, R&D

  • Artwork

  • Consumers

  • Retail Customers

  • Agencies

Qualifications:

Professional Experience and Education

  • Degree in Business Administration or Marketing, MBA preferred

  • Minimum 3 years job experience as a Marketing generalist – Consumer Packaged Goods preferred

  • Experience in supervising outside vendors and agencies

  • Experience and proven record in digital marketing, media management & SEO

Specific Knowledge

  • up to date market and customer knowledge

  • use and understanding of IRI / Nielsen data and any relevant market analytics tools

  • deep understanding of KPIs and P&L

  • Brand Management, Category Management, and Project Management

  • SAP

  • strong competence in Microsoft Office suite

Specific Skills

  • strong business communication (written and oral) & presentation skills

  • leadership skills, ability to think and act holistic and critical

  • negotiation skills

  • strong in interpersonal relationship management, working in cross-functional teams and matrix environments

  • Team player, able to work in mixed teams across different functions

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Home and Cleaning Solutions Iberica S.L.U.

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