Director of Marketing

Ready to lead, disrupt and reinvent the sleep industry?
We are
Emma – The Sleep Company
. Founded in 2015, we've become the world's largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture.
Ready to shape the future of sleep with us? Let's make it happen
What you will do:

• Lead and scale our performance marketing function across Europe, with direct ownership of channels like Paid Search, Paid Social, Affiliates, TV, and Influencer Marketing, managing a €130 million annual marketing spend.
• Collaborate cross-functionally with Product, Tech, and Country teams to align on goals and ensure fast execution, reporting directly to our CMO, Fatjon Meci.
• Drive commercial impact by ensuring our investments deliver profitable growth, guided by data and focused on business outcomes.
• Build and develop talent within a team of around 40 marketing experts, nurturing a culture of accountability, collaboration, and continuous improvement.
• Continuously optimize marketing structures, budgets, and processes to increase ROI and accelerate testing cycles.
• Own the marketing roadmap for key product categories and markets, ensuring prioritization is aligned with business needs.

Who we are looking for:

• We are looking for a highly driven and results-oriented leader withat least 8 years of experience in performance marketing, ideally across multiple channels.
• A strong foundation in performance marketing, with a deep understanding of driving profitable growth across various channels.
• A proven track record in leading teams or building new team structures.
• Analytical strength and structured thinking – you thrive on data and leverage it to guide decision-making and optimize performance.
• The ability to collaborate effectively with a wide range of stakeholders, including business, product, and tech teams, to drive impactful results.
• A growth mindset with strong ownership, resilience, and the ability to thrive in a dynamic and evolving environment.

What we offer:

• A combination of personal and company growth to accelerate your career and help you reach your goals.
• The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team.
• Responsibility and decision-making authority from day one—you'll create an impact with new, innovative ideas and help shape our company DNA.
• To work and learn from experts in diverse fields and get to know your team members at exciting company events.

Become an Emmie
Emma is transforming the world of sleep -
and we want the highest-performing people to help us pull it off.
We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.

We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible