Performance Marketing Manager
Há 2 dias
Our client is a fast-growing, founder-led DTC jewelry brand generating 7-figure annual revenue primarily from organic traffic. The brand is highly visual, storytelling-driven, and deeply rooted in social media virality.
This is a high-ownership performance marketing role with a strong emphasis on creative strategy.
You will be responsible for turning organic content into scalable paid campaigns, working closely with our content creator and graphic designer, and leading paid growth across Meta and Google Ads.
We're looking for someone who can think strategically, move fast, and scale without constant hand-holding.
Key Responsibilities:Paid Acquisition & ScalingOwn and scale paid media across Meta (Facebook & Instagram) and Google Ads
Translate organic, viral content into high-performing paid campaigns
Launch, test, iterate, and scale campaigns with a clear roadmap and hypotheses
Manage and optimize budgets starting from $20K/month and scale based on performance
Drive profitable growth with clear revenue impact
Define what creatives to test and why — hooks, angles, formats, storytelling
Analyze creative performance and clearly articulate why something works or doesn't
Create structured creative briefs for:
Content creator (UGC / on-camera storytelling)
Graphic designer (static, video edits, AI-enhanced visuals)
Continuously refine creative strategy based on data and platform signals
Work closely with:
In-house content creator (NY-based, product access)
Graphic designer / video editor
Provide clear, actionable feedback on creatives
Bring new ideas, angles, and growth opportunities proactively
Operate independently without daily step-by-step guidance
Proven hands-on experience scaling 7-figure brands (or taking a brand from early 7 figures to multi-7 figures)
Strong background in Meta Ads and Google Ads
Deep understanding of creative testing frameworks for DTC brands
Experience in fashion, jewelry, beauty, lifestyle, or women-focused consumer brands
Ability to connect creative performance with revenue and scaling decisions
TikTok Ads experience
Experience working with organic-first brands and scaling paid on top of organic traction
Strategic thinker who doesn't need constant hand-holding
Comfortable making decisions and owning outcomes
Strong communicator who can explain why something works
Detail-aware but not execution-only
Motivated, driven, and resilient in a performance-based environment
Not just a media buyer executing someone else's ideas
Not a junior or training role
Not a role focused only on reporting numbers without insights
Location: Remote (anywhere in the world)
Time overlap: 6 hours overlap with US Eastern Time
Type: Trial-based start (project or part-time), with the goal of long-term collaboration
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