International Performance Marketing Specialist

2 semanas atrás

Lisboa, Lisboa, Portugal Global Talent Tempo inteiro


Our client is looking for a performance marketing specialist to join their team. This person will help develop and deploy multi-channel campaigns alongside a talented team of marketers and sales leadership, with a focus on international markets. This is a great opportunity to work alongside a data analytics driven team and gain invaluable knowledge of how to build and manage complex digital campaigns and deep reporting.

All performance marketing is handled in-house, without any agency support. This is an amazing opportunity to get hands-on experience working on paid media platforms, website CMS, marketing CRM, SEO analytics tools, and reporting visualization tools.

RESPONSABILITIES:

  • Work on performance marketing activity across Paid Media channels for international markets throughout LATAM, EMEA, and english speaking APAC countries
  • Work with the performance marketing team to create and manage a comprehensive multi-channel strategy across Paid Search, Display, Remarketing, and SEO for international markets throughout LATAM, EMEA, and english speaking APAC countries
  • Work closely with the Performance Marketing Manager and sales team to optimize audience targeting strategies
  • Collaborate with fellow performance marketing team members to execute onsite SEO initiatives such as metadata optimization, keyword expansion / conflict fixes, code optimization, and audits
  • Work with the team to track and optimize paid media budget across performance channels
  • Work with the team to track and build automated reports for key performance indicators of media buying activity
  • Work with marketing teams to ensure messaging across all channels are consistent and aligned

REQUIREMENTS:

  • The ability to speak and write fluently in English, Spanish, and one other language; preferably German or French.
  • 2+ years of experience building Google Search and Display Ads in online platform and editor application
  • 2+ years of experience running retargeting campaigns
  • 2+ years of experience building and managing YouTube and Google Discovery ads
  • 1+ years working with SEO onsite analysis tools: Google Search Console, Ahrefs, Screaming Frog, SEMRush, and SEOSurfer
  • Experience with Hubspot or similar CRM: building landing pages, workflows, forms, emails, audience lists, and field mapping with external applications
  • 2+ years uploading and editing pages in a modular CMS like Wordpress, Contentful, or Craft
  • 2+ years working with Google Analytics and Google Tag Manager (GA4 knowledge a bonus)
  • 2+ years working with heatmap tools such as Hotjar or Mouseflow
  • 1+ years building reporting and using tools like Google Data Studio
  • 1+ years working with project management tools and processes such as Jira, Trello, or Asana
  • Knowledge of at least basic level HTML and CSS
  • Self starter, who is organized and doesnt need to be closely managed, and can freely collaborate with team members.

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