Senior Marketing Executive

Introduction

The Dragon Trip is a leading tour provider for affordable adventure tours across Asia & South America. The company focuses on showing the real side ofthe countries we visit, through engaging backpacking trips that aim to broaden cultural understanding amongst the next generation of global citizens. The Dragon Trip is part of the Transforma Travel Group, a leading youth travel company. Transforma's family of brands create culturally enriching, off-the-beaten-track, and educational adventures for travellers and students alike. Across all our brands, our mission is the same: to expand minds through transformative travel experiences.

The Role

As the Senior Marketing Executive, you'll lead the planning, execution, and optimisation of marketing activity across campaign management, marketing automation, and partnerships. Joining a small, hands-on team of four and reporting to the Marketing Manager, you'll work closely with sales, operations, and external partners to build brand visibility and drive bookings for our Asia and South America tours. This role requires strong organisation, creativity, analytical thinking, and hands-on marketing experience.

Responsibilities:

Campaign Management

• Plan, create, and manage multi-channel marketing campaigns to promote key sale periods, tour and destination launches, and ongoing promotions.
• Liaise with designers and video editors, providing detailed briefs to ensure timely delivery of high-quality campaign assets across paid and organic channels.
• Collaborate effectively with sales and operations teams to ensure campaign alignment with wider business goals.
• Monitor campaign performance and optimise based on data-driven insights.

Content

• Lead on website copywriting, including annual tour updates on The Dragon Trip's website, with support from marketing website assistant.
• Contribute to content creation across the content calendar including email, blog, and other channels when required.
• Ensure all content is consistent, engaging, and aligned with The Dragon Trip's brand voice, positioning, and audience.
• Support the work of our SEO agency with content reviews, implementing best practice SEO recommendations, and maintaining a strong collaborative relationship.

Marketing Automation & Customer Journeys

• Support the development of automated workflows within HubSpot to enhance audience engagement and conversion.
• Contribute to designing and improving customer journeys through targeted marketing automation.
• Supportthe performance analysis of automated workflows and assist in implementing optimisations based on data insights.

Partnerships

• Support collaborations with tourism boards and influencers to expand brand reach.
• Assist in identifying and managing new partnership opportunities that strengthen the brand.
• Track and evaluate partnership performance and leads, sharing insights and recommendations with relevant stakeholders

Reporting & Analysis

• Track and report on key marketing KPIs, including website traffic, lead generation, engagement, and ROI.
• Present monthly insights and recommendations to the wider team.

Skills & Experience:

• 3-5+ years of marketing experience, ideally within travel.
• Knowledge of best SEO practices.
• Excellent copywriting and content creation abilities (Canva preferred).
• Experience with paid media and/or coordinating with agencies.
• Confidence with CMS tools (WordPress preferred) and Google Analytics.
• Data-driven mindset with strong analytical skills.
• Highly organised, proactive, and comfortable managing multiple projects.

Preferred:

• Experience using HubSpotfor CRM, email marketing, automation, reporting, and campaign management.

About our working culture

What you can expect from us:

• Support
  : We're committed to your professional growth and will invest time to ensure you succeed in the role.
• Opportunity
  : We're a growing company with room to take on more responsibility and shape your career.
• Culture:
  You'll join a fun, passionate, and globally minded team who care about what we do.

Application Process

Interested candidates should submit their resume detailing their qualifications and interest

in the position.

We look forward to receiving your application

Transforma Travel Group is an equal opportunity employer and welcomes and celebrates

diversity and uniqueness in all forms