Product Lead

Remote / Europe-first

Pink Elephant is a venture builder and investment company developing an ecosystem of progressive mental health solutions. Our portfolio combines media, diagnostics, e-commerce, telemedicine, and technology to make evidence-based therapies and holistic practices more accessible. Through our media platform States of Mind, we create high-quality content, diagnostic tools, and a curated provider marketplace, helping people navigate options from psychotherapy and ketamine therapy to wellness supplements and mindfulness practices. We focus on Europe and other advanced markets, preparing infrastructure for the coming wave of psychedelic and mental health innovation.

Our mission is to destigmatize and expand access to progressive mental health solutions — ranging from advanced therapies to holistic practices — supporting both individuals with clinical conditions such as depression, anxiety, or PTSD, and those seeking to strengthen their overall mental well-being. We combine scientific rigor and evidence-based standards with clear, accessible communication to make these tools understandable and usable for everyone.

The Role: Lead development of a B2B2C platform combining medical triage and telemedicine. Balance patient-facing experiences (engagement and conversion), clinic tools (provider workflows), and back-office operations (clinical safety and efficiency). Build intake journeys for screening, symptom assessment, and risk evaluation for progressive mental health treatments, including ketamine therapy, psychedelic-assisted therapy, and medical cannabis.

Responsibilities: What You Will Drive

• Define and execute product strategy balancing B2C, B2B, and back-office operations
• Lead MVP development, validation cycles, and go-to-market execution
• Design patient-facing experiences that drive engagement and optimise conversion
• Build triage workflows that assess eligibility, screen contraindications, and create intake journeys
• Create clinic dashboards and tools for provider efficiency, scheduling, and patient management
• Develop back-office workflows for prescription management, pharmacy integration, and admin processes
• Build and test hypotheses on patient conversion, clinic adoption, and operational efficiency
• Collaborate with design, engineering, marketing, clinical advisors, and sales teams
• Ensure compliance with telemedicine regulations, HIPAA, and privacy standards
• Define metrics for patient funnel, conversion rates, clinic satisfaction, and back-office efficiency
• Manage product backlog and prioritise features

Experience: What You Bring Required Qualifications:

• 5+ years in product management (B2B2C platforms, HealthTech, or telemedicine)
• Understanding of UX design, conversion optimisation, and user journey mapping
• Experience building and scaling B2B2C platforms with multiple stakeholders
• Knowledge of clinical workflows, patient intake, provider needs, and back-office operations
• Ability to balance patient experience, clinical safety, and operational efficiency
• Track record of launching healthcare products with strong UX
• Experience in cross-functional teams (design, marketing, clinical, commercial)
• Understanding of healthcare compliance (HIPAA, telemedicine regulations) Communication and stakeholder management skills
• Fluent English

Preferred Qualifications:

• Experience with telemedicine, patient triage, or digital health B2B2C products
• Background in conversion optimisation, A/B testing, and user journey analytics
• Experience with consumer-facing healthcare products
• Background in healthcare regulatory environments (HIPAA, FDA, DEA)
• Familiarity with EHR systems, clinical decision support, and interoperability standards
• Understanding of progressive mental health treatments and contraindications
• Experience with multi-tenant B2B architecture and patient routing logic
• Knowledge of prescription management, pharmacy workflows, and controlled substance regulations
• Prior work in provider-patient marketplaces or intake/screening platforms
• Understanding of risk assessment and patient safety protocols
• Experience optimizing conversion funnels in regulated industries