Brand Manager Lindor

4 semanas atrás

Lisbon, Portugal HARTMANN Tempo inteiro

Na HARTMANN dedicamo-nos a ajudar , cuidar , proteger e crescer . Apoiamos os profissionais de saúde, para que estes possam concentrar-se no que realmente importa: impactar positivamente a vida das pessoas. Criamos soluções que fazem a diferença e com o teu compromisso poderás desenvolver-te profissionalmente todos os dias. Na HARTMANN a tua contribuição também fará a diferença.

 

 

Junta-te à nossa equipa como

Brand Manager Lindor

PRT-Lisboa

 

Como Brand Manager da marca Lindor ® , serás responsável por liderar a marca em todos os canais de venda, com foco principal no canal Retalho, desenvolvendo estratégias de Marketing e Trade Marketing, em coordenação com Trade Marketing Ibéria.

Terás o desafio de impulsionar a marca, para que se torne uma das principais concorrentes no setor  de consumo, expandindo também para segmentos de mercados dinâmicos (selfcare).

Reportando à Business Sales Division e com reporte funcional ao Marketing Manager, conduzirás estudos de consumo, definirás o desenvolvimento estratégico da carteira, além de desenvolveres ainda mais a marca Lindor ® em lares para idosos, posicionando-a como nº 1.

 

 

Responsabilidades:

Estratégia e Plano de Marketing:

  • Desenvolvimento do consumo de Lindor em Portugal, em estreita colaboração com a Marketing Manager e a Corporate Business Division.
  • Forte liderança no distribuidor de Retalho e análise de desempenho.
  • Estabelecer budget, desenvolver e implementar plano de Marketing anual, definir e cumprir objetivos da área.
  • Interação constante com as equipas multidisciplinares da HARTMANN, tais como SCM e Financeiro.

 

Lançamentos e relançamentos:

  • Desenvolver o portfólio Lindor rumo à aceitação e à satisfação do consumidor.
  • Preparar e liderar iniciativas em conjunto com o distribuidor local de retalho e a sua equipa.
  • Realizar melhorias no portfólio e garantir prazos para comunicações e lançamentos.

 

Comunicação e Promoção:

  • Liderar e trabalhar em estreita colaboração com Business Divison e os fornecedores (criativos, meios de comunicação, resposta ao consumidor, digital), além de desenvolver em colaboração com o  Corporate e a equipa espanhola Lindor e o distribuidor no retalho, todas as iniciativas ATL e BTL em todos os canais de comunicação.

 

Transformação Digital:

  • Desenvolver Lindor no E-commerce através dos retalhistas, em estreita colaboração com as equipas Regionais.
  • Continuar a desenvolver as competências digitais em conjunto com as equipas digitais globais, agências e equipas locais.

Pricing e P&L:

  • Assumir responsabilidades sobre tópicos relevantes em matéria de preços, tais como RRSP e CMI.
  • Estar totalmente envolvido e compreender profundamente o P&L no negócio de consumo da marca Lindor, além de controlar a estratégia de preços no ponto de venda.

Requisitos:

  • Licenciatura em Marketing, Gestão, Ciências da saúde ou similar.
  • Mínimo 3 anos de experiência comprovada como Gerente de Marketing/Produto/Trade, idealmente em empresas de bens de consumo massivo (FMCG).
  • Desejável experiência prévia de vendas ou como KAM em FMCG/OTC será um diferencial.
  • Conhecimento de ferramentas como BI ou excelência de vendas será um diferencial.
  • Necessário sólida experiência em análise de dados Nielsen para relatórios e conclusões de negócios.
  • Boa compreensão sobre marketing ROI.
  • Gestão, liderança e estreita colaboração com agências (creative, media, research), entre outros fornecedores.
  • Preferencialmente português nativo/bilingue e inglês avançado, ou com grande capacidade de comunicação verbal e escrita. Espanhol intermédio é um plus.
  • Fortes capacidades analíticas e de raciocínio conceitual.
  • Disponibilidade para viajar dentro da UE, devido à grande colaboração com as equipa regional e global.

 

Benefícios:

  • Empresa multinacional em constante evolução, com mais de 200 anos de história.
  • Contrato sem termo.
  • Oferecemos flexibilidade horária, com modelo híbrido de trabalho.
  • Plano de desenvolvimento individual (PDI).

 

Área: IM-MA-MA-PT

 

Constrói uma carreira focada nos clientes do setor de saúde, preparada para o futuro e baseada em uma cultura de confiança e abertura. Candidata-te agora através da nossa plataforma online.

 

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