Marketing Operations Specialist
4 semanas atrás
What you'll be doing:
Manage the execution and optimization of multi-channel marketing campaigns; Oversee the maintenance and enhancement of marketing databases and CRM systems; Implement and manage marketing automation tools and workflows. Ensure seamless data flows between marketing systems, identifying and resolving integration issues; Analyze campaign performance metrics and provide actionable insights to the marketing team; Ensure data integrity and compliance with data privacy regulations. Develop and document standard operating procedures for marketing processes; Manage multiple projects simultaneously to support various marketing initiatives; Collaborate with sales and marketing teams to align marketing activities with business goals; Train and mentor junior team members on marketing operations best practices; Evaluate, select, and implement new marketing technologies to improve efficiency and effectiveness.
What you need to have:
Degree in Marketing, Business, Information Technology, or related field; 3-5 years of experience in marketing operations or related role; Proficiency in CRM and marketing automation tools; Experience with analyzing data and providing insights; Excellent project management and organizational skills; Knowledge of data privacy regulations (, GDPR), CAN-SPAM laws, deliverability best practices; Strong communication and interpersonal skills; Ability to manage multiple projects simultaneously and meet deadlines.
What we would love to see:
Basic HTML knowledge; Strong problem solving skills; API knowledge.-
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