Integrated Media Leader
1 semana atrás
- Formal qualifications in Marketing or equivalent;
- Minimum 3 years of experience in Marketing and delivering results;
- Minimum 2 years of experience managing complex paid media budgets;
- Experience from retail, preferably home furnishing sector;
- Experience in planning, driving output and measuring performance (business).
A day in your life with us
- Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals;
- Responsible for development and implementation of Integrated Media plan across paid, earned and owned media, on and offline, and providing sufficient content needs to local media agencies to ensure locally adapted marketing;
- Responsible for budget management, finalizing and negotiating all paid advertising contract terms such as rates, placement, frequency etc. to maximize return on investment, and ensuring cost transparency be leading a comprehensive contracting and invoicing process;
- Support Marketing Performance Leader with Media Performance analysis, including media auditing, costefficiency analysis, monitoring and reporting on costbenefit ratio;
- Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact;
- Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals;
- Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA;
- Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar).
Together as a team
Our mission is to enable extraordinary growth by supporting the markets in a new era of meeting the customer. We will empower the markets to realize a simple, unique, and seamless meeting. We will provide our markets with economy of scale and exceptional quality in common solutions for all. We will organize for efficiency and effectiveness.
This will be a temporary role due to maternity leave.
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