Strategic Brand Manager

2 semanas atrás


Carnaxide, Lisboa, Portugal Sumol+Compal Tempo inteiro

A SUMOL+COMPAL é líder do mercado de bebidas não alcoólicas em Portugal e todos os dias trabalhamos para gerar mais ideias, ultrapassar desafios e apostar em inovações que nos façam crescer e ir mais longe.

#JUNTOSSOMOSMAIS. Acreditamos que somos mais que a soma das partes, somos a união entre as
Nossas Pessoas e as
Nossas Marcas, trabalhamos em equipa, com paixão e com inovação no nosso ADN.

É da nossa Natureza continuar a liderar e a crescer e queremos reforçar a nossa equipa.

Queres juntar-te a nós? Estamos à procura de um
STRATEGIC BRAND MANAGER (M/F) para Carnaxide

QUAL SERÁ O TEU DESAFIO:

  • Gerir estrategicamente uma marca ou conjunto de marcas de dimensão, complexidade e valor estratégico.
  • Desenhar os posicionamentos das marcas, bem como os guidelines de marketing mix, usando os modelos e ferramentas específicas.
  • Acompanhar e perspectivar as evoluções do mercado e a investigação de consumidor, e contribuir proactivamente para a reflexão estratégica sobre marcas;
  • Propor planos de inovação para as marcas e interagir com I&D e equipas multidisciplinares na gestão dos projectos.
  • Gerir os projectos de identidade visual e embalagem com as agências de packaging design, da preparação do brief à execução final.
  • Desenvolver os websites centrais das marcas, em prolongamento do posicionamento e identidade das mesmas, articulando a sua gestão operacional com as várias equipas de mercado;
  • Acompanhar as equipas de mercado na implementação dos principais projectos (inovação, reposicionamentos, comunicação), garantindo espírito de networking colaborativo;
  • Preparar os PNP e PDP para aprovação de lançamentos ou descontinuações, integrando o racional estratégico e económico, e reunindo os contributos multidisciplinares necessários;
  • Gerir operacionalmente o portfolio internacional das suas marcas, em articulação com UM's e Operações (idiomas, sku's partilhados e gamas dedicadas);

O QUE FAZ DE TI O CANDIDATO IDEAL:

  • Experiência mínima de 5 anos em Gestão de Marca (obrigatório), preferencialmente em FMCG;
  • Formação superior nas áreas de Gestão, Economia ou Marketing;
  • Experiência em gestão de projeto de inovação;
  • Bons conhecimentos informáticos em Microsoft Office;
  • Bons conhecimentos de Inglês (obrigatório);
  • Bons conhecimentos de Francês (preferencial);


Mais do que um currículo ideal,
procuramos pessoas que vivam os nossos valores e por isso se fores dinâmico, criativo, empático, com espírito de equipa, resiliente e orientado para resultados e para a satisfação do cliente, temos a certeza de que irás fazer a diferença.


O QUE FAZ DE NÓS A MELHOR ESCOLHA


Terás a possibilidade de integrar uma empresa portuguesa, com o centro de decisão em Portugal e com mais de 70 anos de história.

Somos uma love brand que vive os seus valores intensamente e que sabe e quer olhar para o futuro de forma sustentável porque o amanhã importa.


Oferecemos uma compensação adequada às tuas responsabilidades, incluindo prémios por objetivos, bem como um conjunto de benefícios que incluem proteção à saúde e bem-estar, pacotes de comunicação muito atrativos e que incluem a aquisição de equipamentos, plafonds para compra de produtos das nossas marcas em condições especiais e rede de vantagens e descontos em diversos parceiros por todo o país.


Por fim, porque queremos contribuir para um equilíbrio positivo entre a vida pessoal e profissional, temos em vigor políticas de flexibilidade que possibilitam uma melhor integração das nossas Pessoas.


Segmento de Emprego:
Branding, Brand Manager, Marketing Manager, Marketing
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