Key Account Management

1 semana atrás


Carnaxide, Lisboa, Portugal Bayer Tempo inteiro

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

Key Account Management
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Position Purpose


Initiates, formulates and recommends the long term channel/ customer/ brand strategies, the yearly channel/ customer/ brand planning and the marketing activity set for the assigned brands, in line with the country commercial strategy, executing the plans after approval in order to realize the defined sales, growth and market share objectives of the respective channel/ customer/ brands, optimizing allocated financial resources.

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Major tasks and responsibilities of position

  • Channel/ Customer/ Brand strategy: Initiates and formulates the longterm strategy for the assigned channel/ customers/ brands in accordance with the global brand strategies, company guidelines, country commercial strategy and after approval executes the plan in order to realize the growth and market share objectives for the assigned channel/ customers/ brands.
  • Channel/ Customer/ Brand year plan & Budget planning: Develops and recommends the yearly channel/ customer/ brand review process, the budget planning and submission and translates the plan into an activity set, optimizing allocated financial resources.
  • Market research: Analyses market research on a regular basis, executes consumer/ customer research, reports regularly on market developments, to achieve indepth knowhow about channel/ customer/ brand, competition and consumer, ensuring uptodate business intelligence.
  • Marketing activity set: Initiate, coordinate and implement the approved activity plans for the assigned channel/ customer/ brand.
  • Product development: Initiates, investigates, recommends opportunities for NPD, monitors the process and launches the products in order to maintain competitiveness, capture new growth opportunities.
  • Establishes and builds strong client relationships over time
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Value added to the success of the company

  • Customer Marketing: Supports the development of brand activities at customer level in close cooperation with trade marketing, marketing, sales management, achieving the visibility and offtake objectives.
  • To fully comply with APIFARMA's Ethics Code, as well as with Bayer's Corporate Compliance policy.
  • To perform tasks that are related or functionally connected to the ones described herein, as long as the employee is adequately qualified and such tasks not imply professional depreciation.
***-
Work relations

Internal


CH Country Division Head, Commercial Manager, Marketing Head, Sales Area Manager, KAMs, Sales Representatives, Medical Representatives, Division Assistants, Other Brand Managers, Business & Marketing Support Department, Regulatory Affairs Department, Medical Department, Procurement Department.


External
Key opinion leaders, Customers.
-
Required Competencies and Qualifications

  • University graduate
  • Strong strategic and analytic thinking.
  • Excellent communication skills.
  • Previous 2+ years in a field or Marketing position (preferred 35 years).
  • Preferable experience within FMCG or OTC market.
  • Strong networking capabilities.
  • Analytic and number driven orientation.
  • Fluent in English (verbal and written).
  • Computer MS Office proficiency.

YOUR APPLICATION


This is your opportunity to tackle the world's biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change.

You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.

Location:

Portugal :
Estremadura : Carnaxide

Division:

Consumer Health

Reference Code:

799529
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