Search Functional Expert

2 semanas atrás

LindaaVelha, Lisboa, Portugal Nestle Tempo inteiro

Position Snapshot

Location:
Lisbon, Portugal

Company:
Nestlé Business Services

Full-time / Hybrid mode

Position Summary


The core part of the Search Expert role is to support the Zone Category Digital Lead with creation of a holistic search strategy and implementation with markets by coordinating local Nestlé teams, external agencies, and partners.

The goal is to help accelerate achieving our Search objectives and KPIs more effectively and efficiently.

This job is a fantastic opportunity for the right person who is looking to manage Search holistically and internationally.

A day in the life of...

  • Expert supports Zone Category Digital Lead in developing/implementing the Search strategy, assesses brands and market Search maturity, and increases Search understanding in the markets.
  • Oversees the creation, performance, and optimization of all SEO/SEM campaigns across Search Engines, eRetailers, Platforms and Voice with local partner agencies
  • Manages Search agencies in place to maximize effectiveness (keyword acquisitions, audience management, analysis, and optimization)
  • Manages localization/development of Keyword Strategy in coordination with business objectives to optimize existing content and uncover opportunities for improvement
  • Supports the Zone Category team and market teams with capability building, across Search holistically (coordinating webinars and written guidelines)
  • Supports the establishment and roll out of a governance model, processes, and ways of work with the aim of deploying the Search strategy effectively and efficiently in a complex organization.
  • Advocates the usage and implementation of global Search frameworks and solutions (internal shared services and recommended tools) in the markets to their full potential to reach business objectives
  • Creation and distribution of regular performance reports/best practices

What will make you successful

  • More than 3 years in digital marketing (working with large FMCG brands is a plus)
  • Successfully delivered on KPIs, especially top and bottomline business results
  • Proven Search experience (either SEO or Paid or eRetail Search)
  • Knowledge of Search holistically
  • Proficient English: writing, reading, speaking
  • Proven change management experience
  • Clear communication skills
  • Proven teamoriented mentality and attitude
  • Result oriented
  • Must be able to deal with complex organizational model and several stakeholders
  • If possible, experience in B2B environment
  • Can work independently and predominantly in a remote team
  • Proactive and selfdriven

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