Senior Brand

3 semanas atrás


Lisboa, Lisboa, Portugal Michael Page Tempo inteiro

Integrando uma empresa de referência dentro do Retalho de Moda e Acessórios, procuramos um Senior Brand & Product Manager - Fashion Retail capaz de gerir integralmente a marca de A a Z. Esta pessoa será responsável pela escolha da coleção, desenvolvimento e follow-up do plano anual de vendas assim como toda a definição e monitorização da estratégia para Portugal. Reportará à Direção de Marketing e terá contacto internacional regular.

Sobre o nosso cliente

O nosso Cliente é uma empresa de referência no sector do Retalho de Moda e Acessórios.

Principais responsabilidades

A reportar à Direção de Marketing e com um contacto internacional constante, este Senior Brand & Product Manager - Fashion Retail terá como principais responsabilidades:

  • Desenvolvimento e follow-up do plano de vendas anual e de cada estação, alocação à loja e respetivo forecast, de acordo com as diretrizes da marca e empresa;
  • Seleção e compra de coleções de acordo com o orçamento de compras aprovado e o processo de sell-in;
  • Definição de estratégias de vendas, distribuição, preço e classificação de produto que permitam obter os resultados em alinhamento com o posicionamento da Marca;
  • Gestão das ações de formação sobre produto às equipas;
  • Análise de mercado e respetivo benchmarking, procedendo à elaboração de planos de ação em conformidade;
  • Apresentação do plano de marketing & comunicação da Marca ao departamento de Digital & Marketing de acordo com a estratégia, posicionamento e budget da Marca;
  • Aprovação do plano de marketing no que se refere a lançamentos de produtos, implementação de campanhas e promoções, POS e merchandising;
  • Auditar a implementação de trade marketing nas lojas;
  • Definição do budget anual de custos de Visual Merchandising;
Colaborar com a área de Visual Merchandising na decisão de encomendas de vitrines e materiais de POS, dando feedback e sugerindo alterações à estratégia de Visual Merchandising, de acordo com as análises de vendas.
Perfil desejado

Para ser o/a Senior Brand & Product Manager - Fashion Retail que procuramos, terá de ser/ter:

Formação superior em Marketing, Comunicação, Gestão ou similar;
Experiência comprovada na função ou em funções similares, demonstrando autonomia na realização das tarefas acima mencionadas;
Será valorizado o conhecimento e interesse pelo acompanhamento das tendências de mercado;
Fortes competências analíticas e capacidade para interpretar dados de mercado;
Excelentes competências de comunicação e interação com todo o tipo de público;
Competências analíticas;
Método e rigor, assim como habituação a trabalhar sob pressão e em várias frentes;
Autonomia e capacidade de tomada de decisão;
Competências ao nível da influência e capacidade de persuasão;
Conhecimentos da língua inglesa serão valorizados, assim como espanhóis.
Benefícios adicionais

Projeto de carreira único

#LI-DNP

Candidate-se através do website


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