Product Marketing Manager, Cybersecurity

3 meses atrás

Lisboa, Portugal Acronis Tempo inteiro

.Acronis is a world leader in cyber protection—empowering people with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are looking for a Product Marketing Manager with cybersecurity expertise who is ready to join us in creating a #CyberFit future and protecting the digital world Every member of our "A-Team" has an instrumental role and impact on the success of Acronis' innovative and growing business, so we are looking for someone who enjoys working in dynamic, global teams and thrives in a fast-paced and rapidly changing work environment. Just like everyone at Acronis, the ideal candidate will embody all of our company values: responsive, alert, detail-oriented, makes decisions, and never gives up. WHAT YOU'LL DO In this global product marketing role reporting to our Director of Product Marketing, you will lead our marketing messaging, positioning, product marketing plan, and GTM execution for one or more of our Security solutions. You will: Be a key player on our product marketing team for our Security solutions, supporting solutions including anti-malware, endpoint detection and response (EDR), extended detection & response (XDR), managed detection and response (MDR), email, and cloud application security. You'll be a product expert within the marketing organization for the roadmap, features, functions, use cases, and target users, including the creation and maintenance of a relevant, differentiated, compelling product positioning and messaging framework. Be a GTM partner for Product Management counterparts. From them, you'll learn the product business case - including competitive landscape, differentiated technology and capabilities, product roadmap, use cases, and features. With them you'll bring releases to market. And then help build a product marketing plan that proposes and connects all of the sales and marketing activities needed to hit sales goals - and product targets. Be a key partner to our marketing campaign leads. You will work closely with the campaign leads as they work on ensuring your product is covered in our various global and regional marketing campaigns. In turn, they will support you with the insights and messaging to use to tune your product messaging and content. Develop and execute a marketing plan for your product. Working with marcom and cross-functionally, you'll help build a comprehensive plan that links launches, campaigns, events, and sales plays with content, coverage, and communications channels - offering a single view to everything done to bring the product to market - and then reports back on the results. Help with the creation and maintenance of the core product marketing collateral, web, and sales enablement toolset. You will help ensure that all standard assets throughout the funnel are kept up to date, with quality, and following best practices

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