Marketing Automation Specialist

Há 5 dias


Lisboa, Lisboa, Portugal Usercentrics Tempo inteiro

.Location Hybrid in Lisbon (minimum of 2 days a week from the office) SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS Usercentrics is a global leader in data privacy and privacy-led marketing solutions.
We believe there is no need for a trade-off between growth and privacy compliance.
Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem.
We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise.
Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.We are looking for a Marketing Automation Specialist to join our dynamic Marketing Automation team in Lisbon.
In this role, you will leverage your exceptional problem-solving skills to analyze and address challenges effectively.
With a keen eye for detail and a strong interest in marketing automation, you will play a key role in managing our marketing automation system.Your passion for data and analytical mindset will be essential as you handle data wrangling and cleaning, ensuring seamless data flow and synchronization with our CRM platform.
You will collaborate closely with various teams, particularly Data & Analytics, and report directly to the Marketing Automation Lead.
Your Tasks Support in identifying and correcting errors, inconsistencies, and inaccuracies in datasets Address technical challenges or inefficiencies in workflows Manage data transformation by converting data into a format that can be easily analyzed, which may involve aggregating, reshaping, or enriching the data Support in combining data from different sources and providing a unified view Support in managing our marketing automation system Document and keep thorough records of all data sources, methodologies, and processes Ensure campaigns are error-free and aligned with brand standards You Bring Previous experience in marketing, digital marketing, or related fields (1-3 years) Hands-on experience in implementing email marketing campaigns , lead nurturing workflows, and segmentation strategies Proficiency in setting up, managing, and optimizing campaigns in marketing automation tools Understanding of the marketing funnel , lead lifecycle, and customer journey Knowledge of API integrations and connecting tools via platforms like Zapier (a plus) Proven experience with marketing automation platforms (e.G., HubSpot, Marketo, Pardot/Account Engagement, Eloqua) Familiarity with CRM systems (e.G



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