Marketing Automation Specialist
Há 6 dias
**About Us**
Nestlé Sa, a global leader in the food industry, seeks a talented Campaign Deployment Specialist to join our team at Nestlé Business Services (NBS). Our company is committed to providing high-quality services to Nestlé's clients worldwide.
Position Summary:
The NBS Integrated Marketing Services (IMS) department is looking for a skilled professional to deploy campaigns for Nestlé's brands across various communication channels. This includes creating email, push notification, and SMS campaigns based on pre-defined strategies, as well as designing customer journeys and A/B tests to improve engagement and deliverability.
A Day in the Life:
- Work closely with Nestlé's brands to develop targeted campaigns that meet their needs.
- Create HTML content using templates, making revisions and corrections as necessary.
- Implement database segmentation on email marketing tools to ensure accurate targeting.
- Design customer journeys according to brand guidelines.
- Conduct A/B tests to optimize campaign performance.
- Monitor campaign metrics and create reports to measure success.
- Maintain campaign deliverability by adhering to best practices and analyzing key performance indicators (KPIs).
- Build strong relationships with internal and external stakeholders to ensure seamless collaboration.
Requirements:
- Bachelor's or Master's degree in Marketing, Digital Marketing, Communication Design, Design & Multimedia, Information Management, or a related field.
- Experience with email marketing tools, such as MailChimp, RDStation, E-Goi, Adobe Campaign, Salesforce Marketing Cloud, Eloqua, etc.
- Knowledge of HTML or CSS.
- Proficiency in English (spoken and written).
- Ability to quickly learn new technologies and working methods.
- Strong analytical skills.
- Familiarity with marketing automation and customer journey creation is a plus.
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