Principal Product Marketing Manager
2 semanas atrás
.The job in shortAs a Principal Product Marketing Manager, you are the critical facilitator of product knowledge within Backbase, ensuring product launches are executed successfully and product information is always up to date and ready for use by customer-facing teams. You ensure alignment and strategic positioning and messaging of the full Backbase product portfolio and collaterals created by other Product Managers.Meet the jobYou align go-to-market strategies and help to define compelling features/benefits backed by competitive insights, customer centricity, and market trends. Responsibilities include being the marketing business partner for a product portfolio, generating and amplifying customer insights, and facilitating modern GTM tactics and strategies that make our customer-facing teams successful.You are part of a fast-moving and cross-functional team collaborating with Product Management, Sales and Marketing in all the go-to-market presentations that you and your team prepare. Day-to-day, you sit with one foot in Marketing and another in Product, working closely with both teams to share insights and turn them into beautiful and impactful deliverables.In everything you do, you have strong attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into highly relevant and exciting solutions for our customers. You love distilling stories to their simplest form and communicating that in creative ways that others wouldn't.How about youMasters degree in IT, Business or Marketing; 6+ years of experience in B2B product- or performance marketing tech required. Banking, payments or SaaS experience is a plus; Excellent English speaking, writing, and presentation skills, as well as the ability to persuade, inspire and motivate others.Functional/technical skillsGTM Strategies:Collaborate with Strategy, Product Management and Marketing to develop strategic positioning and messaging standards, build impactful go-to-market approaches, leveraging market insights and research to make our product positioning highly differentiating.Lead market assessment to identify new product opportunities through hypothesis-driven structured analysis, competitive analysis, and capturing and distilling qualitative feedback from businesses.Work closely with the Marketing Director and/or Field Marketing Manager to develop lead generation strategies and integrated marketing programs and campaigns to meet overall lead generation goals to support revenue goals across the customer journey.Able to balance mid-term vision with short-term practical steps, tactics and goals.Ensure alignment and strategic positioning and messaging of the full Backbase product portfolio created by other product marketeers.Test and deploy new acquisition channels.Be the subject matter expert about your customers' journey and how to optimize communications to create good experiences
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Principal Product Marketing Manager
Há 1 mês
Lisboa, Portugal Backbase Tempo inteiro.As a Principal Product Marketing Manager, you are the critical facilitator of product knowledge within Backbase, ensuring product launches are executed successfully and product information is always up to date and ready for use by customer-facing teams. You ensure alignment and strategic positioning and messaging of the full Backbase product portfolio and...
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Principal Product Marketing Manager
2 meses atrás
Lisboa, Portugal Backbase Tempo inteiroThe job in short As a Principal Product Marketing Manager, you are the critical facilitator of product knowledge within Backbase, ensuring product launches are executed successfully and product information is always up to date and ready for use by customer-facing teams. You ensure alignment and strategic positioning and messaging of the full Backbase product...
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Principal Product Marketing Manager
Há 1 mês
Lisboa, Portugal Backbase Tempo inteiroAs a Principal Product Marketing Manager, you are the critical facilitator of product knowledge within Backbase, ensuring product launches are executed successfully and product information is always up to date and ready for use by customer-facing teams. You ensure alignment and strategic positioning and messaging of the full Backbase product portfolio and...
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Principal Product Marketing Manager
Há 1 mês
Lisboa, Portugal Backbase Tempo inteiroAs a Principal Product Marketing Manager, you are the critical facilitator of product knowledge within Backbase, ensuring product launches are executed successfully and product information is always up to date and ready for use by customer-facing teams. You ensure alignment and strategic positioning and messaging of the full Backbase product portfolio and...
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Principal Product Marketing Manager
2 meses atrás
Lisboa, Portugal Backbase Tempo inteiroThe job in shortAs a Principal Product Marketing Manager, you are the critical facilitator of product knowledge within Backbase, ensuring product launches are executed successfully and product information is always up to date and ready for use by customer-facing teams. You ensure alignment and strategic positioning and messaging of the full Backbase product...
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Principal Product Marketing Manager
Há 1 mês
Lisboa, Portugal Backbase Tempo inteiroAs a Principal Product Marketing Manager, you are the critical facilitator of product knowledge within Backbase, ensuring product launches are executed successfully and product information is always up to date and ready for use by customer-facing teams. You ensure alignment and strategic positioning and messaging of the full Backbase product portfolio and...
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Product Marketing Manager
Há 1 mês
Lisboa, Portugal Zerog - Ai In Aviation Tempo inteiro.At OLX, we shape the future of trade to unlock the hidden value in everything. At OLX, we create marketplaces that offer safe and easy-to-use trading platforms and services that are available for everyone. And we work together to build a more sustainable world through trade. Join us and help make a real difference. We're looking for a Product Marketing...
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Junior Marketing Manager
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Lisboa, Portugal Experis Sales & Marketing, Retail Tempo inteiroFreudenberg Home and Cleaning Solutions is a leading international company for branded cleaning products and systems as well as laundry care products. Detailed market expertise, innovation, effective new products and a strong customer focus all help the company succeed. International market and customer research, innovation centers and production facilities...
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Growth Marketing Manager
1 semana atrás
Lisboa, Portugal VAN Marketing & Digital Tempo inteiroGROWTH MARKETING MANAGER REQUISITOS TÉCNICOS Pelo menos 3 anos de experiência na gestão de anúncios META, LINKEDIN e GOOGLE Domínio do Excel e Google Sheets Bons conhecimentos de Google Analytics e Tag Manager Experiência na integração de cookies em websites, como Facebook Pixel, Google Pixel, etc. REQUISITOS PESSOAIS Forte componente analítica, e...
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Product Marketing Manager
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Product Marketing Manager
3 meses atrás
Lisboa, Portugal MKTALENT Tempo inteiroA MKTalent está a recrutar para um cliente sediado em Lisboa, um Product Marketing Manager. **Principais Responsabilidades**: - Estudo e acompanhamento dos produtos da marca durante o se ciclo de vida, em articulação com as diferentes áreas; - Acompanhamento das tendências de mercado em que os produtos se inserem, bem como estudo do perfil de...
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Lisboa, Portugal Tn Portugal Tempo inteiro.Product Marketing Manager, Cybersecurity Lisboa Product Marketing Manager, CybersecurityLisboa Lisboa, Lisboa, Portugal col-wideJob Description: Acronis is a world leader in cyber protection—empowering people with- edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are looking for a...
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Growth Marketing Manager
Há 6 dias
Lisboa, Portugal Van Marketing & Digital Tempo inteiroGROWTH MARKETING MANAGER REQUISITOS TÉCNICOSPelo menos 3 anos de experiência na gestão de anúncios META, LINKEDIN e GOOGLEDomínio do Excel e Google SheetsBons conhecimentos de Google Analytics e Tag ManagerExperiência na integração de cookies em websites, como Facebook Pixel, Google Pixel, etc.REQUISITOS PESSOAISForte componente analítica, e boa...
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Growth Marketing Manager
1 semana atrás
Lisboa, Portugal Van Marketing & Digital Tempo inteiroGROWTH MARKETING MANAGERREQUISITOS TÉCNICOSPelo menos 3 anos de experiência na gestão de anúncios META, LINKEDIN e GOOGLEDomínio do Excel e Google SheetsBons conhecimentos de Google Analytics e Tag ManagerExperiência na integração de cookies em websites, como Facebook Pixel, Google Pixel, etc.REQUISITOS PESSOAISForte componente analítica, e boa...
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Product Marketing Manager
4 semanas atrás
Lisboa, Portugal Intergage Tempo inteiro.About CoW Protocol CoW DAO is on a mission to protect Ethereum users from the dangers of DeFi. It does this by supporting the development of CoW Protocol, CoW Swap, MEV Blocker, and CoW AMM, and by funding values-aligned projects through the CoW Grants Program. CoW Protocol is the second-largest DEX aggregator by monthly volume and the first-largest...
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Product Marketing Manager
2 meses atrás
Lisboa, Portugal Zerog - Ai In Aviation Tempo inteiroAt OLX, we shape the future of trade to unlock the hidden value in everything.At OLX, we create marketplaces that offer safe and easy-to-use trading platforms and services that are available for everyone. And we work together to build a more sustainable world through trade. Join us and help make a real difference.We're looking for a Product Marketing Manager...
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Product Marketing Manager
3 meses atrás
Lisboa, Portugal Qamine Portugal, Tempo inteiro**Your mission**: We're looking for a highly motivated Product Marketing Manager to join our Marketing team. In this role, you will be responsible for bridging the gap between the product development, sales and marketing teams. You will help identify target markets, refine Codacy’s ICP and persona segments, and align product initiatives. You will develop...
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Product Marketing Manager
3 meses atrás
Lisboa, Portugal MKTalent Tempo inteiroA MKTalent está a recrutar para um cliente sediado em Lisboa, um Product Marketing Manager. **Principais Responsabilidades**: - Estudo e acompanhamento dos produtos da marca durante o se ciclo de vida, em articulação com as diferentes áreas; - Acompanhamento das tendências de mercado em que os produtos se inserem, bem como estudo do perfil de...
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Product Marketing Manager, Cybersecurity
1 semana atrás
Lisboa, Portugal Tn Portugal Tempo inteiro.Product Marketing Manager, Cybersecurity Lisboa Acronis is a world leader in cyber protection—empowering people with edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are looking for a Product Marketing Manager with cybersecurity expertise who is ready to join us in creating a #Cyber...
