Product Marketing Manager

2 semanas atrás

Lisboa, Portugal Qamine Portugal, Tempo inteiro

**Your mission**:
We're looking for a highly motivated Product Marketing Manager to join our Marketing team. In this role, you will be responsible for bridging the gap between the product development, sales and marketing teams. You will help identify target markets, refine Codacy’s ICP and persona segments, and align product initiatives. You will develop strong competitive messaging and value propositions to position new technologies in a manner that speaks to the customers' needs and impacts the customer's decision making.

**What will be your day-to-day?**
- Product Alignment: Work with R&D team to support releases, create content, narratives, and support the product roadmap;
- Product Marketing Content: Write and help develop product marketing basis: datasheets, playbooks, website content, 1-pagers, demo videos, etc. that establish Codacy as an industry leader;
- Competitive Intelligence: regularly research, define and understand the target markets, target customer personas, and competitive landscape for Codacy products;
- Messaging and Positioning: Become an expert on our product, customers, industry and category trends, and the competitors in our space through detailed analysis of customer problems and interviews. Synthesize into messaging, playbooks, market reports, etc;
- Support GTM Programs: Work with marketing team to identify opportunities to showcase Codacy in ongoing and pilot new GTM programs with a strong focus on winning hearts and minds to increase awareness (e.g. website traffic, webinar registrations, database growth) and demand (free trials, pipeline);
- Sales Enablement: Work with sales to create pitch decks and sales materials for different audiences and GTM plays. Work with sales and marketing partners to analyze metrics and create materials and strategies that improve performance at each stage of the sales process;
- Support Customer Marketing: Partner with marketing and CS and open-source community members to co-author marketing content for case studies and customer marketing initiatives;
- Reporting and data: partner with demand gen and marketing operations to improve reporting and ROI on campaigns, content, usage, metrics internally, etc;
- Support and promote the company values through positive interactions with both internal and external partners and customers on a regular basis;
- Other strategic business initiatives or cross-functional project involvement as required.

**Your profile**:

- 4+ years as a product marketing manager in a global B2B SaaS company; dev oriented companies preferred;
- Startup experience;
- Full working proficiency in English
- Experience with UE and North America markets;
- Strong understanding of the lead-to-revenue cycle and marketing/sales funnel;
- Exceptional written and verbal communication skills, strong messaging skills, and ability to create and edit content at an expert level;
- Experience developing narratives, marketing programs, and product content;
- A passion for research and digging into market and customer trends to surface the most impactful messaging for each;
- Ability to partner with marketers and designers to create experiences that are positive for the brand, delightful for the user, and impactful for the business;
- Excellent knowledge of Google Analytics, MIxpanel, Hubspot Marketing Hub; very strong analytical skills and data-driven approach;
- Excellent interpersonal and communication skills, you are a great team player with a hands-on mentality;
- HIgh attention to detail, ability to work independently and achieve goals in a remote environment;
- The ability to multitask and manage time effectively.

**Why us?**:
- Variable compensation linked to renewals, expansions and cross-sell opportunities
- Comprehensive health insurance
- Generous learning and development budget;
- Flexible holidays;
- Flexible working hours;
- A remote first work policy

**About us**:
Codacy’s vision is to enable everyone to craft software with confidence while focusing on impacting the world at the speed of thought. Our DevOps Intelligence Platform includes two products that enable software development teams to achieve their full potential and give management teams visibility on their investment:

- Quality: provides software analysis to help developers quantify and act on their software quality, technical debt, and security
- Pulse: measures engineering health and performance so teams can continually improve with data-driven insights

We're curious, funny, radically honest, yet kind, and thrive on collaboration and transparency. We're a team of highly dedicated and ambitious domain experts brought together by the mission to help development teams reach their full potential and are driven by having a worldwide impact on software development.

  • Junior Marketing Manager

    2 semanas atrás

    Lisboa, Portugal Experis Sales & Marketing, Retail Tempo inteiro

    Freudenberg Home and Cleaning Solutions is a leading international company for branded cleaning products and systems as well as laundry care products. Detailed market expertise, innovation, effective new products and a strong customer focus all help the company succeed. International market and customer research, innovation centers and production facilities...

  • Product Marketing Manager

    4 semanas atrás

    Lisboa, Portugal Go4Mobilty Tempo inteiro

    **ABOUT US**: At **Go4Mobility**, we are your trusted partner for **Digital Mobile Solutions**. As a leading technology company, we specialize in **multichannel digital communication and messaging services**, helping businesses enhance interactions with their customers through seamless and innovative solutions. We are looking for a **Product Marketing...

  • Product Marketing Manager

    2 semanas atrás

    Lisboa, Lisboa, Portugal Planner 5D Tempo inteiro

    About us: Planner 5D is a global hub for home design, uniting over 100+ million users in 230 territories around our planet (yes, we have 2 users connecting from Antarctica each month).Our platform simplifies the home renovation process from concept to execution, and this process has never been more straightforward with our cutting-edge software.You don't...

  • Marketing Product Manager

    Há 7 dias

    Lisboa, Lisboa, Portugal Paddle Tempo inteiro

    **Paddle's Vision**We're a company that's dedicated to simplifying the complexities associated with payment infrastructure. By acting as a Merchant of Record for our customers, we provide a seamless and efficient experience.As a Senior Product Marketing Manager, you'll play a critical role in driving our vision forward. You'll work closely with various teams...

  • Product Marketing Manager

    2 semanas atrás

    Lisboa, Portugal Idera, Inc. Tempo inteiro

    We build **cutting-edge software testing tools**. Our flagship product, **Xray, leads the test management market**. More than 5.6 million users across 5,000 companies trust Xray to manage 100+ million test cases each month. Every day, we work to provide integrated solutions that transform how our customers develop, test, and ship the software they...

  • Senior Product Marketing Manager

    1 semana atrás

    Lisboa, Lisboa, Portugal Backbase Tempo inteiro

    .Senior Product Marketing Manager (Retail Banking & Wealth) *this position is Europe remote* As a Senior Product Marketing Manager, you are the critical facilitator of product knowledge within Backbase, ensuring our global go-to-market is executed successfully and product information is always up to date and ready for use by customer-facing teams.You ensure...

  • Senior Product Marketing Manager

    Há 6 dias

    Lisboa, Lisboa, Portugal Match Profiler Tempo inteiro

    Senior Product Marketing ManagerWe are currently seeking a highly skilled Senior Product Marketing Manager to join our team.About the Role:5+ years of experience in product marketing or equivalent experienceEnterprise software experience working at B2B technology companies selling into large enterprises with a multi-product portfolio or platformBachelor's...

  • Senior Product Manager

    3 semanas atrás

    Lisboa, Portugal Product People Tempo inteiro

    We're a professional services firm (B2B) focused exclusively on Interim Product Management services. Our mission is to help companies discover and deliver great products faster. We do unglamorous hands-on work of a Product Manager/Owner, Ops, or Product Leader on an interiM/Fractional basis (3+ months). We onboard fast, align teams, and deliver...

  • Senior Product Marketing Manager

    2 semanas atrás

    Lisboa, Portugal Zeiss Group Tempo inteiro

    ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 7.5 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Market. The Senior...

  • Product Marketing Manager

    2 semanas atrás

    Lisboa, Portugal PagerDuty Tempo inteiro

    **Why We Need You**: As a Product Marketing Manager at PagerDuty, you'll be supporting go-to-market strategy for different products, building messaging and assets for product launches, developing persona-based content, enabling the field, and much more. In this role, you will be managing the external-facing efforts for our portfolio of products that are part...

  • Product Marketing Manager

    2 semanas atrás

    Lisboa, Portugal PagerDuty External Tempo inteiro

    **Why We Need You**: As a Product Marketing Manager at PagerDuty, you’ll be supporting go-to-market strategy for different products, building messaging and assets for product launches, developing persona-based content, enabling the field, and much more. In this role, you will be managing the external-facing efforts for our portfolio of products that are...

  • Senior Product Marketing Manager

    Há 4 horas

    Lisboa, Lisboa, Portugal Backbase Tempo inteiro

    Senior Product Marketing Manager (Retail Banking & Wealth) *this position is Europe remote* As a Senior Product Marketing Manager, you are the critical facilitator of product knowledge within Backbase, ensuring our global go-to-market is executed successfully and product information is always up to date and ready for use by customer-facing teams.You ensure...

  • Product Marketing Manager

    2 semanas atrás

    Lisboa, Portugal Zendesk Tempo inteiro

    Job Description - Please note, you must have the right to work in Portugal to be eligible for this position. We are not able to offer visa sponsorship for this role._ **Are you passionate about shaping the future of AI products? Zendesk’s award-winning Product Marketing team is searching for a driven Product Marketing Manager to play a pivotal role in...

  • Product Marketing Manager

    2 semanas atrás

    Lisboa, Lisboa, Portugal Paddle Tempo inteiro

    What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure.Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers.That means we take away 100% of the pain of payment fragmentation.It's faster, safer, cheaper, and,...

  • Product Marketing Manager

    2 semanas atrás

    Lisboa, Portugal Gorgias Tempo inteiro

    Our one-of-a-kind product transforms how brands interact with their customers through unified customer conversations, AI automations that resolve up to 60% of support requests, and revenue-generating on-site campaigns. As a leader in the CX space, Gorgias is committed to transforming customer experiences while fostering a sustainable and equitable workplace...

  • Product Marketing Manager

    Há 6 dias

    Lisboa, Lisboa, Portugal ValGenesis Inc. Tempo inteiro

    About the RoleValGenesis is seeking a Product Marketing Manager with expertise in Life Sciences drug development (CMC related) and regulatory processes to drive the product marketing activities for ValGenesis' Process Lifecycle Suite. This individual will act as a product advocate and evangelist, clearly articulating ValGenesis' unique value proposition to...

  • Product Marketing Manager

    2 semanas atrás

    Lisboa, Portugal MKTALENT Tempo inteiro

    A MKTalent está a recrutar para um cliente sediado em Lisboa, um Product Marketing Manager. **Principais Responsabilidades**: - Estudo e acompanhamento dos produtos da marca durante o se ciclo de vida, em articulação com as diferentes áreas; - Acompanhamento das tendências de mercado em que os produtos se inserem, bem como estudo do perfil de...

  • Product Marketing Strategist

    1 semana atrás

    Lisboa, Lisboa, Portugal Planner 5D Tempo inteiro

    About Planner 5D:We are a global platform for home design, serving over 100 million users worldwide. Our software simplifies the home renovation process from concept to execution.Our cross-platform presence ensures seamless synchronization for our users. We are dedicated to streamlining the design experience and making customization accessible to everyone.We...

  • Product Marketing Manager

    2 semanas atrás

    Lisboa, Lisboa, Portugal Go4Mobility Tempo inteiro

    Get AI-powered advice on this job and more exclusive features.ABOUT US:AtGo4Mobility, we are your trusted partner forDigital Mobile Solutions. As a leading technology company, we specialize inmultichannel digital communication and messaging services, helping businesses enhance interactions with their customers through seamless and innovative solutions.We are...

  • Product Marketing Manager

    2 semanas atrás

    Lisboa, Portugal MKTalent Tempo inteiro

    A MKTalent está a recrutar para um cliente sediado em Lisboa, um Product Marketing Manager. **Principais Responsabilidades**: - Estudo e acompanhamento dos produtos da marca durante o se ciclo de vida, em articulação com as diferentes áreas; - Acompanhamento das tendências de mercado em que os produtos se inserem, bem como estudo do perfil de...