Product Marketing Manager

2 semanas atrás


Lisboa, Portugal MKTALENT Tempo inteiro

A MKTalent está a recrutar para um cliente sediado em Lisboa, um Product Marketing Manager.

**Principais Responsabilidades**:

- Estudo e acompanhamento dos produtos da marca durante o se ciclo de vida, em articulação com as diferentes áreas;
- Acompanhamento das tendências de mercado em que os produtos se inserem, bem como estudo do perfil de cliente;
- Atuar como ponto de contacto entre equipas no que diz respeito a necessidades de negócio, visão, estratégia e roadmap do produto;
- Desenvolvimento de plano de campanhas multicanal para cada produto (posicionamento, placemment, lançamento de campanhas/produto);
- Alinhamento de diferentes stakeholders como design, equipa de aquisição e costumer experience para a implementação dos planos de cada produto;
- Fornecer suporte continuo às equipas de vendas, incluindo formação sobre campanhas e novos keyselling points dos diferentes produtos;
- Avaliação de reporting: Identificação de KPI de cada campanha e produção de report de avaliação das mesmas.

**O que procuramos?**
- Licenciatura em Marketing;
- Experiência mínima de 4 anos na área;
- Valorizamos experiência em produtos digitais na área da banca ou e-commerce;
- Capacidade de gestão de projetos digitais;
- Boa capacidade de comunicação e apresentação;
- Capacidade analítica e facilidade de ferramentas de análise (GA4 e Power Bi);
- Experiência com liderança/coordenação de equipa.

**O que oferecemos?**
- Remuneração com base na experiência demonstrada;
- Regime de trabalho hibrido (2x no escritório);
- Seguro de Saúde e Seguro de Vida, dentro de um _pack_ de benefícios flexíveis;
- Subsídio de Refeição;
- Desafios diários e aprendizagem constante;
- Flexibilidade laboral;
- Mesa de ping-pong, mesa de matraquilhos, PS4 (com FIFA22) e a cesta de fruta.
- Integração em equipa que privilegia a inovação e um bom ambiente de trabalho.


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