Cluster Sbu Marketing Manager 1

Há 1 mês


Lisboa, Portugal British Council Tempo inteiro

.We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.You must have the legal right to work in Portugal at the time of application.There is no relocation or sponsorship support.British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.To support the Senior Marketing Manager, English in the development and implementation of the cluster/country marketing strategy and plans for English, ensuring alignment to the regional and global marketing strategy and brand, and to work in partnership with the English SBU to ensure that marketing programmes enable required business targets.The RoleStrategy and PlanningSupports the Senior Marketing Manager, English to develop and execute marketing plans for English in the cluster/country, ensuring they drive and support the regional strategic objectives for the British Council in a flexible, cost-effective way.Plans and executes go to market plans for English across the cluster/country, agreeing the programmes, delivery mechanisms, budgets and resources.Develops and executes campaigns to support a variety of routes to market and maximise impact and share of voice.Deploys the British Council brand architecture in line with brand management standards across the cluster.Ensures that clear and consistent marketing processes are deployed for English aligned to agreed global marketing processes.Monitors and reports on agreed marketing KPIs for English in the cluster.Consultancy, analysis & problem-solvingApplies professional marketing expertise to develop and enhance English marketing strategies, plans and approaches.Applies core technical and professional knowledge to identify and assess current state of English marketing, suggests opportunities for improvement and design and supports the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure.Presents information clearly supported as needed to tailor the presentation of findings to meet the differing needs of stakeholders in the cluster.Supports others in understanding the cluster context, opportunities and challenges for English marketing functions and teams



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    Cluster SBU Marketing Manager 1 **Date**:3 Oct 2024 **Location**: Lisbon, European Union, PT **Company**:British Council We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. We work directly with individuals to help them gain the skills, confidence and connections to transform...


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