Brand Manager

4 meses atrás

Lisboa, Portugal Somaí Pharmaceuticals Ltd. Tempo inteiro

SOMAÍ Pharmaceuticals is an EU-GMP Portuguese manufacturer of cannabinoid formulations for the international markets. At SOMAÍ, the world is changing fast toward regulating and legalizing medical cannabis – and we want to be one step ahead of the curve. That's why we're deeply committed to providing the best medical cannabis products of tomorrow to our customers and partners. We're creating an agile environment where we experiment and grow together – and we need your ideas, deep involvement, and unique background. With us, you'll be in good company and have a chance to make your mark on something big in the new industry.
Role As a Brand Manager, you will be responsible for developing and executing brand strategies for our innovative medical cannabis products. You will play a pivotal role in shaping our brand identity, driving market penetration, and ensuring the successful launch of new products in the different territories.The role is based in Lisbon. SOMAÍ facility and office are based in Carregado, 35 minutes outside Lisbon by car.Who You Are: Collaboration. Ownership. Passion. Courage. These values guide us in being at our best – and we imagine you share them with us.If you are a strategic and creative marketer with a passion for shaping brand narratives in the evolving medical cannabis space, we invite you to apply. Join us in making a positive impact by bringing innovative medical cannabis solutions to patients worldwide.
Responsibilities Develop and implement comprehensive brand strategies that align with business objectives and resonate with target audiences.
Collaborate with cross-functional teams to integrate brand initiatives into overall marketing and business plans.
Execution of operational plan: organize marketing activities as agreed, manage the related budget, track relevant KPIs, collect insights from the field.
Evaluate the effectiveness of marketing activities and campaigns through agreed KPIs and insights from the Sales Teams.
Drive the execution of product launches, ensuring seamless integration of marketing efforts and maximizing product visibility.
Works closely with the Chief Marketing Officer to identify opportunities/issues in the entire product lifecycle.
Conduct market research to identify trends, opportunities, and potential challenges in the medical cannabis market.
Analyze competitor activities and consumer behavior to inform brand strategies.
Develop and execute integrated marketing campaigns across various channels to build brand awareness and drive product adoption, both at B2B and B2B2C levels.
Create compelling content that communicates the medical benefits and unique selling propositions of our products.
Build and maintain relationships with external partners, including agencies, influencers, and industry stakeholders.
Collaborate with medical professionals and patient advocacy groups to ensure our brand aligns with the medical community's needs and expectations.
Requirements 3-5 years of previous experience as a Brand Manager in a pharmaceutical company.
Previous experience as Brand / Marketing Manager in Medical cannabis field.
Regional or global experience is a plus.
Strong understanding of marketing principles and demonstrated success in developing and executing effective brand strategies.
Excellent project management and organizational skills.
Creative thinker with a track record of innovative and successful marketing campaigns.
Ability to work collaboratively in a fast-paced, dynamic environment.
Communication and networking skills (internal and external).
Degree in marketing, business, or a related field.

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