Brand Manager

2 semanas atrás

Lisboa, Portugal Upfield Tempo inteiro

**Do you want to be part of Upfield's journey, the world's largest plant-based consumer goods company? And strive for a better plant-based future? Then this is an exciting brand management opportunity to take care of our portfolio in Portugal. As Brand Manager Portugal you will support the ongoing growth of the business to increase our consumer base for plant-based dairy alternatives by managing iconic brands like Planta, Becel, Vaqueiro or Proactiv.**

Location: Lisbon, Portugal

Hybrid working

**About the position**

As Brand Manager you are part of the Marketing team reporting into Marketing Lead Iberia. You'll join a very close and collaborative team that shares the portfolio and activity plans. You will also work closely with the Sales and Trade team.

You will be driving brand performance using data-driven approach: monitoring brand performance vs KPIs together with return on investment of advertising and promotions and using these insights to make recommendations, anticipating threats/opportunities. You will be leveraging insights from market research, category and brand performance, market trends, consumer behavior, etc. to drive continuous improvement.

In this role, you will work on brand plans creation & execution for our portfolio in Portugal, but also continuously on plans & activations that drive penetration for key brands. Conception, coordination and execution of marketing activities (incl. campaigns, activation concepts) in accordance with Brand guidelines don't have any secrets for you.

Together with internal / external agencies and internal stakeholders, you'll work on the delivery of key initiatives in a timely manner with excellence.

You will lead the locally relevant product launch process of all innovations and renovation from planning to execution including all trade marketing materials. You will also build on local market understanding to generate insights and foresights as input for the definition, implementation and steering of local growth plans.

Not only will you have responsibility for the independent analysis of the performance drivers including the derivation of recommendations for action but also for the full A&P.

You will provide input to agree on local strategic pricing and pricing guidelines.

In close collaboration with sales team & European stakeholders, you will raise the bar for better impact of marketing in Portugal using data-driven marketing and excellent consumer insights to be locally relevant, culturally resonant, and faster than competition in everything we do.

Together with your colleagues in larger cluster you'll have - beside the existing portfolio - the opportunity to build a new innovation and work on lots of new product development projects. To build the brand as a whole, you will get to bring a lot of new and creative ideas to the table and your input is very much encouraged

**So, what does it take to be successful in this role?**

With a Bachelor's/Master's degree in Marketing, Business Administration, or any business-related field and a minimum 3 years of marketing experience with proven track record in the FMCG industry, you are now with a deep passion for building brands and you have a holistic marketing skill set with strong consumer orientation and the ability to translate ideas and passion into execution and financial results_._ A performance mindset is needed and shows not only in personality but also strong commercial and financial acumen together with excellent analytical skills. Besides being a strong team player with excellent interpersonal skills_. _You have_ _proven project management skills, exceptional planning and organisational skills, ability to prioritise in a fast-paced environment. You describe yourself as a passionate and determined person with a hands-on mentality. You show a lot of resilience, initiative, commercial thinking and you enjoy agile working in a fast-paced environment. As Brand Manager, you are willing to challenge the status quo and seek opportunities for growth. You are beyond passionate about food & cooking, naturally motivated and inquisitive: driven by insight and behavior. We operate in a global environment so both your Portuguese and English language skills are near native or bilingual.

**What's** next**
- Upfield_ is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, _behaviours_, experience, and knowledge. _We_ _ensure_ _job_ _advertisements_ _are_ _free_ _from_ _unintentional_ _bias_._
- No personal characteristics should be a barrier to joining _Upfield_. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics._
- #LI-HYBRID_

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