Senior Digital Insight Analyst

2 semanas atrás


Lisboa, Portugal Phiture Tempo inteiro

.Who We Are:At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.Senior Insight Analyst required to join our rapidly expanding Customer Insight and Activation team (CIA).The opportunity:As a Senior Insight Analyst you will have the opportunity to work on multiple projects with some of our largest clients. Reporting to the Insights Lead, you will be responsible for analysing digital behaviour in order to provide key, actionable insights and critical recommendations. This is more than just an insight role; it's an opportunity to help shape the digital and business strategies of some of the world's leading brands and retailers We are tool agnostic and depending on client requirements you will use tools like Google Analytics, Adobe Analytics or Content Square for tracking data, GTM, Adobe Launch or Tealium for implementing tags and a mixture of Google Data Studio, Power BI, Advanced Excel and PowerPoint for visualisation.What you'll be doing:Creating measurement plans that identify the customer behaviour to be tracked (you will work closely with our implementation analysts for this).Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels.Using measurement tools to analyse visitor behaviour in detail, across a wide range of digital properties (websites, mobile applications, instore devices).Creating detailed insight reports that cover key findings and recommendations.Presenting your findings to a senior-level client audience and helping them understand what it means for their business.Working with our internal CX and Design teams to inform the creation of new websites and apps.Answering client queries and running training sessions with them.What we want from you:Extensive experience working as an analyst providing insight, ideally in an ecommerce setting (client or agency).Must have advanced practical knowledge of various analytics tools and techniques.Numerically adept in using Excel (or similar) to analyse data.Previous experience supporting junior team members.Highly proficient in Microsoft Word and PowerPoint.Extensive experience working with senior client stakeholders



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