Brand | Product Manager

4 semanas atrás


Lisboa, Portugal Global Partner Hrs Tempo inteiro

A Global Partner HRS é especialista em desenvolvimento de perfis de Functional Expert, Middle e Top Management, aliando a metodologia do Executive Search (pesquisa direta de mercado) ao Recrutamento Especializado. A nossa metodologia assenta na rapidez de resposta, qualidade de serviço e soluções ajustadas às reais necessidades dos nossos clientes (Tailor-Made), promovendo o acompanhamento constante (clientes e candidatos) e a relação de estreita parceria. Os 20 anos de experiência no setor traduzem a confiança dos nossos parceiros na execução de processos estratégicos e de elevada complexidade.
Descrição da Função Brand | Product Manager (m/f)
Lisboa, Portugal
Regime Híbrido
O nosso cliente é uma empresa de referência no seu sector de atividade e pretende reforçar a sua estrutura com a integração de um Brand Manager para o seu segmento online (produto online).
Responsabilidades Gestão portfolio e pricing das áreas/produtos assignados;
Participar no estudo de inovações e garantir lançamento dos mesmos;
Analisar e definir o público alvo por produto/curso;
Participar no estudo de viabilidade financeira e monitorizar os principais KPIs;
Desenvolver conteúdos para materiais de comunicação e construir briefings para agência criativa;
Criar landing pages e briefings para as campanhas de media de conversão;
Desenvolver e enviar email Marketing;
Acompanhar e monitorizar a performance das campanhas de captação de alunos e ajustar estratégias conforme necessário;
Analisar o funil de vendas, apoiar e acompanhar a equipa de admissões;
Coordenar atividades com outras áreas;
Analisar e acompanhar os dados e tendências de Mercado e Concorrência.
Requisitos Licenciatura e/ou Mestrado nas áreas de Marketing ou Gestão;
Experiência mínima de 3 a 5 anos em funções semelhantes;
Sólidos conhecimentos em MS Office (Excel e Power Point);
Bom nível oral e escrito de inglês;
Experiência na utilização de CMS, Salesforce marketing cloud valorizado;
Forte orientação para o cliente e os resultados, com boas competências de análise, organização e planeamento;
Elevado nível de dedicação, responsabilidade e proatividade;
Team player;
Forte aptidão de comunicação interpessoal.

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