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Business And Consumer Insights Manager
2 meses atrás
Procuramos um Business and Consumer Insights Manager para integrar a família Sogrape e apoiar na tomada de decisões estratégicas. Considera que tem uma forte capacidade crítica e de liderança? Tem uma visão estratégica e fortes competências analíticas? Procura um novo desafio no fascinante mundo dos vinhos? Nós temos a oportunidade perfeita para si Estamos à procura de um Business and Consumer Insights Manager para liderar a equipa na análise e interpretação de dados de mercado e comportamento do consumidor, para apoiar a tomada de decisões estratégicas do departamento de Marketing da Sogrape Principais Responsabilidades : Preparar recomendações estratégicas para gestão de portefólio, pricing e investimentos de marketing Acompanhar tendências, oportunidades e ameaças no mercado Analisar dados de consumidores e extrair insights que influenciem a estratégia de marketing Avaliar o impacto das estratégias e campanhas de marketing. Conduzir estudos de mercado Preparar e apresentar relatórios detalhados sobre insights de mercado e comportamento do consumidor Promover um ambiente de partilha de insights e conhecimento na equipa de marketing. Participar em projetos transversais da organização O que procuramos? Formação superior em Gestão, Economia, Marketing ou similar Mínimo de 10 anos de experiência em áreas de Market Research e Consumer Insights Forte capacidade estratégica e analítica Orientação para resultados e foco no cliente (interno e externo) Proatividade e capacidade de inovação Competências de comunicação e storytelling Fluência em Inglês (crítico) Facilidade de relacionamento e trabalho em equipa O que temos para oferecer? Trabalhar com uma equipa especializada numa empresa familiar de vinhos global, com uma forte presença internacional, em mais de 120 mercados Modelo de trabalho híbrido e dias de férias adicionais Acesso exclusivo aos nossos vinhos de alta qualidade e grandes marcas Acesso exclusivo a experiências de Enoturismo nas nossas propriedades Formação especializada em vinhos na Sogrape Wine Academy Seguro de Saúde, Plano de Pensões Sogrape, Plano de Benefícios Flexível e iniciativas de bem-estar Oportunidades de desenvolvimento profissional #J-18808-Ljbffr