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Business And Consumer Insights Manager

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Porto, Portugal Sogrape Tempo inteiro

Procuramos um Business and Consumer Insights Manager para integrar a família Sogrape e apoiar na tomada de decisões estratégicas.Considera que tem uma forte capacidade crítica e de liderança? Tem uma visão estratégica e fortes competências analíticas? Procura um novo desafio no fascinante mundo dos vinhos? Nós temos a oportunidade perfeita para siEstamos à procura de um Business and Consumer Insights Manager para liderar a equipa na análise e interpretação de dados de mercado e comportamento do consumidor, para apoiar a tomada de decisões estratégicas do departamento de Marketing da SograpePrincipais Responsabilidades:Preparar recomendações estratégicas para gestão de portefólio, pricing e investimentos de marketingAcompanhar tendências, oportunidades e ameaças no mercadoAnalisar dados de consumidores e extrair insights que influenciem a estratégia de marketingAvaliar o impacto das estratégias e campanhas de marketing.Conduzir estudos de mercadoPreparar e apresentar relatórios detalhados sobre insights de mercado e comportamento do consumidorPromover um ambiente de partilha de insights e conhecimento na equipa de marketing.Participar em projetos transversais da organizaçãoO que procuramos?Formação superior em Gestão, Economia, Marketing ou similarMínimo de 10 anos de experiência em áreas de Market Research e Consumer InsightsForte capacidade estratégica e analíticaOrientação para resultados e foco no cliente (interno e externo)Proatividade e capacidade de inovaçãoCompetências de comunicação e storytellingFluência em Inglês (crítico)Facilidade de relacionamento e trabalho em equipaO que temos para oferecer?Trabalhar com uma equipa especializada numa empresa familiar de vinhos global, com uma forte presença internacional, em mais de 120 mercadosModelo de trabalho híbrido e dias de férias adicionaisAcesso exclusivo aos nossos vinhos de alta qualidade e grandes marcasAcesso exclusivo a experiências de Enoturismo nas nossas propriedadesFormação especializada em vinhos na Sogrape Wine AcademySeguro de Saúde, Plano de Pensões Sogrape, Plano de Benefícios Flexível e iniciativas de bem-estarOportunidades de desenvolvimento profissional#J-18808-Ljbffr