Marketing & Communication Analyst

Há 6 dias


Lisboa, Portugal Randstad Portugal Tempo inteiro

O nosso cliente é uma empresa de referência na área do grande consumo, que pretende recrutar para a posição de Marketing & Communication Analyst (M/F).responsabilidades chaveDesenvolver e implementar estratégias de marketing digital para aumentar o online traffic para os sites das nossas marcas e aumentar o reconhecimento das marcas;Contactar e gerir juntamente com as agência as campanhas de publicidade digital nas várias plataformas;Otimizar o conteúdo do site para SEO a fim de melhorar os rankings de busca orgânica;Gerir contas de social media juntamente com nossa agência para aumentar os seguidores e o engajamento;Monitorar e analisar métricas e KPIs de marketing digital para acompanhar o desempenho das campanhas e tomar decisões baseadas em dados;Integrar campanhas de marketing que estejam alinhadas com os objetivos gerais do negócio;Manter-se atualizado com as últimas tendências e melhores práticas em marketing digital e recomendar estratégias inovadoras para manter-se à frente da concorrência;Colaborar com equipes internas e agências externas para executar iniciativas de marketing digital de forma eficaz;Apoiar a análise de dados de mercado das principais categorias, tanto internos quanto externos (experiência com Nielsen é um plus);Gerir eventos das marcas de ponta a ponta;Contacto com várias áreas e departamentos internos.competênciasFormação superior em Marketing Digital, Marketing e Gestão, com especialização em Marketing Digital e Marketing de Marcas;Experiência mínima de 2 anos em marketing digital (preferencialmente em FMCG);Fortes Skills Analíticas;Conhecimento de SEO;Gestão de Social Media;Conhecimento de E-Commerce.principais benefíciosÓtima oportunidade de integrar uma empresa dinâmica na área de bens de consumo com perspetivas reais de crescimento profissional.



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