Paid Media Specialist

6 meses atrás


Lisboa, Portugal FNAC Tempo inteiro

**Marca**: Fnac Portugal

**Departamento**: UX, Aquisição & Performance Digital

**Localização**: Sede - Amoreiras

**Região**: Grande Lisboa

**Horário**: Full-time

Sempre te imaginaste a trabalhar com Tecnologia, Cultura ou Lazer?
Queres fazer parte de um projeto verdadeiramente desafiante, sem monotonia e em constante aprendizagem?
Então, este desafio é para Ti

Sempre te imaginaste a trabalhar com Tecnologia, Cultura ou Lazer? Queres fazer parte de um projeto verdadeiramente desafiante, sem monotonia e em constante aprendizagem? Então, este desafio é para Ti

Qual será a Tua Missão?

Reportando ao Gestor de Aquisição de Tráfego e Performance, terás como foco a geração de tráfego e conversões para o site de e-commerce, em parceria com as Direções Comercial e de Marketing.

Terás oportunidade de trabalhar com uma variedade de projetos e campanhas, integrando numa marca internacional que alimenta as paixões de muitos portugueses.

O que a FNAC espera de Ti?
- Desenvolver e gerir a estratégia de campanhas de PPC e performance em always-on para e-commerce, em diferentes plataformas (Google, Facebook, Retargetings, Comparadores e Afiliados)
- Acompanhar e implementar lançamentos de novos artigos e campanhas promocionais nas diferentes fontes de tráfego;
- Testar e implementar novas estratégias e novos formatos de campanhas digitais;
- Analisar a performance das campanhas, criando insights e tendências e fazendo recomendações de modo proativo;
- Assegurar a boa execução de campanhas digitais, cumprindo prazos, budgets e KPIs definidos;
- Acompanhar as implementações e otimizações realizadas pela agência de performance.

Que perfil gostaríamos que Tu tivesses?
- Formação em Gestão, Marketing, Economia ou similares;
- Experiência entre 2 a 3 anos na criação e implementação de campanhas Google Ads, com foco em PMAX, bem como em Facebook Ads, aplicadas em ambiente de e-Commerce
- Perfil analítico, com paixão pela área de performance marketing;
- Domínio de excel;
- Experiência em ferramentas de reporting e visualização de dados (Google Analytics ou Adobe Analytics, bem como

Power BI ou Looker Studio)
- Conhecimentos de SEO serão valorizados
- Capacidade para trabalhar num ambiente multidisciplinar e colaborativo.
- Proatividade, autonomia, resiliência, visão estratégica e foco em resultados.

Onde vais trabalhar? Em Lisboa, na Sede da Fnac, em regime híbrido

CultivaADiferença


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