Senior Marketing Specialist
6 meses atrás
**Overview**:
Join a company that develops and delivers world-leading model-based software. We are the local partner of Trimble, among others, and we support the OpenBIM approach with our Building Information Modeling software.
We are looking for a Senior Marketing Specialist you will be responsible for executing marketing campaigns and monitoring marketing programs across a variety of channels.
Reporting to the Country Manager, the Senior Marketing Specialist will play a critical role in helping to develop and implement the overall marketing strategy.
**What are you going to do?**
- Lead projects and develop marketing campaigns, brand collateral, and long-term strategies - overseeing the work
automation), content providers and event planning agencies
- Manage brand resources and processes to enable consistent brand delivery, i.e., message frameworks, visual
assets, key terminology, accurate data, and highlights
- Work closely with International Marketing Manager to support the organization’s growth by developing content
marketing and demand generation strategies that drive awareness and engagement.
- Develop communications, outreach, and/or marketing strategies - include message delivery for initiatives that
aim to influence conversion of our customers or potential customers
- Meet and understand the messaging needs of internal stakeholders
- Localize, write, and organize content for marketing collateral (e.g., brochures, web sites, posters)
- Ensure suitability and optimization of copy for all messaging mediums, focusing on consistency in style and tone,
relevancy for target groups and alignment within the Company brand and messaging
- Focus on opportunities to improve Lead and Conversion tracking, as well as A/B Testing
- Measure and report on website performance, conversion, user behavior on website, user journey path, and page
performance; conƟnually use this data to improve website
- Responsible for the development and implementaƟon of strategic events that drive content generaƟon
- Assist in generating, integrating and translating Company Customer and market research data into marketing
opportunities and tactics
- Identify and create target marketing segments within digital marketing tool
- Work closely with the digital marketing specialist in identifying and maximizing digital messaging opportunities
and enhancements
- Assist in developing marketing material to achieve target goals
- Obtain price estimates from vendors and work with vendors for the production and design of marketing collateral
materials
- Ensure that costs stay within annual budget amount, as directed by the marketing plan.
- Proofread marketing materials and ensure that collateral materials are accurate, and comply with regulatory
guidelines
- Measure and test the effectiveness of the material produced and continually improve it based on the results of
the data that is gathered and analyzed
- Maintain contact with present and future customer groups to encourage good relations and cooperation
- Schedule, coordinate, and atiend Company events, meeting, and presentations
- Organize and coordinate the Company User Days, Annual Bootcamp, educational seminars, and other events
such as webinars and one-on-one meetings for partners with Company representatives from the various added
value and educational programs.
- Maintain and deliver reports for marketing campaigns and other marketing and educational initiatives to support
the growth and expansion of Company products and services
- Act as back-up for the Country Manager in the areas needed, especially with updates at the Portuguese
Company website to reflect current campaigns
- Design, develop and implement training guides (Onboarding) for customers on new Company products and
services to facilitate enrollment and promote product and service usage
- Complete other projects defined by the International Marketing Manager
**What are we looking for?**
- ** **Bachelor’s degree in Marketing/Communications/Public RelaƟons/Business or a related discipline
- Master’s degree a plus
- Project Management and Event planning experience
- Exceptional writing, editing, proofreading, and research skills
- High degree of creativity is required
- Ability to translate complex innovative product launches into clear and easily understandable marketing
materials
- 4 - 6 years of marketing, consulting, and/or agency experience
- Solid experience in market research, analytics, and segmentation
- Graphic design experience desirable: Adobe Illustrator, InDesign
- Strong commitment to our mission and understanding of cultural competency
- Strong communication skills - verbal, writen and analytical
- Team player who can build strong relationships with different teams
- Good understanding of web based and online marketing strategies as well as organic search, keyword
optimizaƟon and reporting metrics
- Knowledge about construction industry processes a plus
- Detail-oriented and effective at managing an
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