Senior Web Analytics Specialist

Há 4 dias

Lisboa, Portugal GroupM Tempo inteiro

**About GroupM**

GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, EssenceMediacom and Wavemaker, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in agencies’ business strategies, product and services development, trading, content creation, digital, finance, proprietary tool development and other business-critical capabilities.

GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people by making advertising work better for all.

**About The Role**

GroupM is seeking a skilled **Senior Web Analyst Specialist** to join our team. In this role, you will play a key part in enhancing the performance and digital presence of our clients' websites and e-commerce solutions. Your analytical skills will be crucial in measuring and optimizing various aspects of online platforms. The insights you generate will directly influence strategic decisions, shaping our clients' digital trajectory.

**Key Responsibilities**

Project Pre-sales & Delivery
- Pre-sales role - contribute to the sales cycle by developing custom proposals for Client challenges.
- Client facing role - active participation in Client work meetings.
- Delivery role
- Highly autonomous and responsible for top quality project deliveries: On time and on scope
- Understand business objectives and provide data-driven consultation to decision-makers.
- Formulate hypotheses to boost business KPI’s and collaborate with Analytics Engineers to determine data collection requirements.
- Implement, audit, and optimize technologies such as Google Analytics 360, GA4, Consent Mode, CAPI, Enhanced Conversions, and server-side tagging.
- Leverage Power BI or Looker Studio for data analysis, validation, and visualization to uncover valuable insights.

Knowledge Expert & Team contributor
- Be the guardian/curator of team knowledge and expertise on digital analytics/digital measurement aligned with the Team Lead.
- Complete certification program on GMP tools
- Contribute with a culture of Client Service, technical excellence, team spirit and innovation mindset.
- Help junior team members growth by sharing knowledge and experience.

Client Engagement & New Business
- Engage with team members from the Client side establishing good working relationships
- Collaborate with Agency Client Leadership teams to help identify opportunities and deliver high-value solutions to Clients
- Proactively identify, in Clients/projects, opportunities to provide additional value.

Marketing & PR
- Work with teams so project successes translate to sound use-cases that can be use (and re-used) in pitches, presentations and awards.

Innovation, Partnerships & New products
- Propose and contribute to the development of innovative proprietary tools to enhance GroupM offer differentiation.

Organization Contributor
- Area of knowledge Champion. Present knowledge sharing sessions within WPP.

**Job Requirements**
- At least 3 years of experience in data analytics, digital business, leads or sales processes.
- Degree in Business Studies, Mathematics or Statistics, Media Management, or Digital Marketing.
- Proficiency in data analysis, validation, and visualization techniques.
- Familiarity with analytics toolchains like Google Analytics 4.
- Experience with data visualization tools such as Looker Studio, Power BI, or Tableau.
- Confidence in independently consulting various stakeholder groups.
- Understanding of Ad Served tracking mechanisms, including Campaign Manager.
- Demonstrated experience in using SQL queries for efficient data modelling and analysis.
- Expertise in customer journey optimization, funnel/conversion optimization, E-Commerce, and A/B testing.
- Proficiency in using Python/R for data processing and visualization.
- Knowledgeable about ETL processes.
- Fluency in Portuguese is strongly preferred.

**Build your career with GroupM

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