Digital Marketing Communications

2 semanas atrás

Porto, Portugal Infineon Technologies Tempo inteiro

In this job you will tell the story about how Infineon´s solutions will shape the future toward digitalization and decarbonization. You will plan, develop, align, implement and track detailed communication activities (campaigns & product/board launches) derived from our overall marketing communications strategy and product roadmap from our Business Lines. You will craft and deploy communication materials based on source content provided by Product and Application marketing located in different regions (USA, EMEA, Asia), and you will closely team up worldwide with other content and channel experts in our Marketing Communications and Digital Marketing teams.

In your new role you will:

- Coordinate and drive all communication activities related to the market introduction of new products according to our corporate process in close cooperation with Product Marketing and our Marketing Communications team - from kick-off to market launch
- Work in agile teams to plan, design and develop marketing communication materials based on source content provided by our Product, Application and Technical Marketing counterparts and tailor it to the desired (digital) communication channel requirements.
- Design, implement and drive selected positioning, lead and demand generation campaigns following our agreed marketing communication strategy, working closely with our channel experts to explore and exploit different (digital) channels
- Track, analyze and interpret the results (KPIs) of all the campaign activities and if needed, take clear actions to improve the results further

You are keen on content marketing. You see great value in digitalization and focus on customer needs. You are constantly questioning the status quo and used to fast paced environments.

You are best equipped for this task if you have:

- The great combination of **communication expertise **, **business sense **and **passion for high-tech **(semiconductor) solutions
- A **university degree **in either Communications/Media Science, Marketing or Engineering
- At least **3 years of experience **in **marketing communications **, ideally in a high-tech company
- Profound experience in **content development and production **, ideally in creating and editing technical promotion material
- Highly **creative **with experience in identifying **target audiences **and **devising digital campaigns **that engage, inform and motivate
- Solid knowledge of **website analytics (e.g., Google Analytics)**:

- Working knowledge of **content creation tools (e.g., Adobe)**:

- Conceptual know-how and experience in **designing and executing communication strategies and campaigns **, also leveraging the potential of Digital Marketing
- An understanding of the **B2B electronic industry**:

- Excellent **organizational **and **project management **skills. Ability to structure **complex topics **, guide v **arious stakeholders **within our teams and **c **ommunicate effectively **across multiple business areas (e.g., marketing, central functions and product marketing)
- Expertise in **multi-tasking **, and you are passionate about **trying out new things**:

- Openness to **occasional travels **to our main sites to meet all key stakeholders you work with
- **Excellent English **skills **and readiness to work in an i **nternational environment **across time zones. German would be a big plus but not required
- Dedication to **customer focus **and strive for long-lasting **customer relationships**

**Please send us your CV in English.
**Contact**:
Inês Santos, LinkedIn

**#WeAreIn for driving decarbonization and digitalization.**
As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.
**Are you in?**

**- Power & Sensor Systems (PSS)drives leading-edge power management, sensing, and data transfer capabilities -**
Click here for more information about working at PSS with interesting employee and management insights and an overview with more #PSSDreamJobs.
**- Welcome to Infineon Technologies Business Solutions in Porto -**
Infineon Technologies Business Solutions is a vibrant global hub, driven by diverse talents and an operational culture of excellence, in a privileged geographic location. The team of more than 25 nationalities works together in a dynamic, diverse and inclusive environment. We lead innovation and digital transformation, shaping the future of Infineon Technologies. At the heart of everything we do, people matter most. Our ultimate goal is to craft a unique experience for both our customers and employees.

At our site you will find a range of diverse teams that have built a reputation for delivering high-quality services for all Infineon in Fina

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