Marketing Communications Strategist
4 semanas atrás
Sonae Sierra is an international real estate company dedicated to delivering solutions to meet our clients' ambitions. We develop, manage and invest in sustainable retail assets and provide services for clients in geographies as diverse as Europe, South America, North Africa and Asia, while creating shared value for our business and society.
We are seeking a highly motivated and experienced Marketing Communications Strategist to join our Digital Mall Marketing team. As a Marketing Communications Strategist, you will play a crucial role in developing and executing communication strategies to drive brand awareness across multiple platforms, engagement, and sales for our clients.
Responsibilities:
- Develop and implement the communication strategy and plan, aligned with digital mall marketing pillars, that encompasses all digital channels, including social media platforms, newsletters, and landing pages;
- Liaise with the shopping centers' marketing teams to ensure that digital mall brand image and tone of voice guidelines are used;
- Manage and supervise the production and implementation of high-quality content, including images, videos, and written copy across all digital channels to ensure consistent and timely delivery;
- Adjust strategies based on performance data analysis and market feedback;
- Analyze performance metrics and KPIs to track the effectiveness of all communication campaigns and optimize content strategies for maximum impact;
- Develop strategies to increase visibility and interaction with target audiences;
- Expertise and knowledge of performance marketing tools to overview the different in-house/agency advertised-based social media campaigns and initiatives and report on results.
At Sonae Sierra, we are committed to creating a workplace that is diverse, equitable, and inclusive. We believe that every individual deserves to be treated with respect, regardless of their race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or any other characteristic protected by law. We welcome and encourage applicants from all backgrounds to apply for opportunities with us, and we strive to ensure that our recruitment process is fair and transparent.
The estimated salary range for this position is between €40,000 - €60,000 per year, depending on qualifications and experience. This figure takes into account the current cost of living in Portugal and the requirements of the role.
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